Webranking Tech Stack

Performance marketing agency with in-house martech and data capabilities

Advertising Services Correggio, RE 201–500 employees Privately Held

Webranking operates a performance-focused digital agency with a 20+ year track record in Italy, now leaning heavily into martech infrastructure and AI-assisted development. The stack reveals a data-first posture: Tealium, Google Tag Manager, BigQuery, Looker Studio, and Power BI anchor their analytics layer, while Python, React, and Django support in-house tool building. Active projects cluster around data accuracy (pixel tracking, server-side migration, tag implementation) and conversion optimization (A/B testing, CRO, smart bidding)—suggesting their clients face upstream measurement problems that commodity platforms don't solve. Marketing hiring outpaces engineering 14:6, a departure from typical SaaS patterns, indicating sales-driven growth and client-facing team expansion.

Tech Stack 49 technologies

Core StackAWS BigQuery Power BI Google Analytics Google Ads Meta Ads Python React Django GitHub Copilot Cursor JavaScript Looker Studio Google Tag Manager Tealium Adobe Launch GCP Adobe Analytics Excel Google Sheets SQL Google Analytics 4 Git Codex Claude ChatGPT Gemini HTML CSS REST+19 more

What Webranking Is Building

◆Challenges

Pixel anomalies
Improving digital performance
Optimizing digital strategies
Identifying funnel bottlenecks
Ensuring data accuracy
Identifying improvement opportunities
Data discrepancies
Meeting business needs
Migrating tags to server-side
Measuring impact of site changes

▲Active Projects

Data visualization setup
Pixel tracking implementation
Correlation analysis pre-post site changes
Cro projects
Personalization via a/b testing
Implement smart bidding and performance max
Server-side tracking migration
Conversion rate optimization projects
Seo implementation for clients
A/b testing initiatives

Hiring Activity

Decelerating30 roles · 6 in 30d

Department

Marketing

Data

Engineering

Design

Seniority

Mid

Junior

Senior

Intern

Lead

Notable leadership hires: Creative Head

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About Webranking

Webranking is a performance marketing agency based in Correggio, Italy, serving mid-market and large international brands. Beyond creative and strategy services, the company operates a dedicated martech division focused on data collection, integration, analytics, and digital optimization across paid search, display, and CRM channels. They've built internal technical capacity in Python, React, and cloud platforms (AWS, GCP, BigQuery) to support both their own operations and custom client implementations. Current focus areas include conversion rate optimization, server-side tracking infrastructure, and AI-assisted creative production.

HeadquartersCorreggio, RE

Company Size201–500 employees

Hiring MarketsItaly

Frequently Asked Questions

What tech stack does Webranking use?

Core stack: Tealium, Google Tag Manager, BigQuery, Looker Studio, Power BI, Google Analytics 4, Adobe Analytics. Engineering: Python, React, Django, JavaScript, HTML/CSS, Git/GitHub. AI tools: Claude, ChatGPT, Gemini, GitHub Copilot. Cloud: AWS, GCP.

What is Webranking working on?

Active projects center on data infrastructure (pixel tracking, server-side tag migration, data discrepancy resolution) and client optimization (A/B testing, CRO, smart bidding, SEO for LLM-assisted search). Pain points include pixel anomalies and measuring impact of site changes.