Birdman Tech Stack

Plant-based protein brand scaling D2C and retail distribution

Food & Beverages Future 51–200 employees Founded 2014 Partnership

Birdman sells organic plant-based protein products across DTC, Amazon, and retail channels. The hiring mix—five marketing, four sales, and one VP-level strategy role—signals growth-stage infrastructure building, while active projects around D2C channel scaling, portfolio transitions, and quality rebuilds suggest operational friction in supply chain and brand positioning as they expand beyond their Mexico base.

Tech Stack 40 technologies

Core StackShopify Klaviyo Google Analytics Power BI Tableau Python Adobe Photoshop Adobe Illustrator Adobe Premiere Pro HubSpot Iterable Mailchimp AWS SAP Oracle After Effects Power Query Zapier Workday Meta Ads Google Ads Atlas Adobe After Effects CapCut Firefly Hootsuite Photoshop DAX VBA Google Search+7 more

What Birdman Is Building

◆Challenges

Avoiding stockouts
Optimizing trade spend
Rebuilding quality function from scratch
Need to improve paid media performance
Improving conversion
Scaling d2c channel
Ensuring compliance with industry regulations
Meeting sales quota
Eliminating administrative barriers
Scaling us business to $300m

▲Active Projects

Negotiating joint business plans
Launching new skus
Portfolio transition
Rebuilding quality function from scratch
Implementing and renewing critical certifications
Leading analytical development function
Growth across amazon, dtc, tts, performance marketing
Brand marketing strategy
Brick and mortar strategy
Improving visibility and tracking of international logistics operations

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Sales

Finance

Logistics

Manufacturing

Quality

Strategy

Seniority

Mid

Senior

Junior

Lead

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About Birdman

Birdman manufactures and distributes plant-based protein products targeting health and environmentally conscious consumers. Founded in 2014, the company operates as a partnership with 51–200 employees based in the UK, though hiring is concentrated in Mexico. They sell through direct-to-consumer channels, Amazon, and traditional retail, supported by a tech stack anchored in Shopify (ecommerce), Klaviyo and HubSpot (marketing automation), and SAP/Oracle (enterprise operations). Current priorities include scaling their US business, expanding product lines, and rebuilding internal quality and analytical functions.

HeadquartersFuture

Company Size51–200 employees

Founded2014

Hiring MarketsMexico

Frequently Asked Questions

What tech stack does Birdman use?

Shopify for ecommerce, Klaviyo and HubSpot for marketing automation, Google Analytics and Power BI for analytics, SAP and Oracle for enterprise operations, and AWS for infrastructure. Creative work uses Adobe Suite and CapCut.

What is Birdman working on?

Launching new SKUs, scaling D2C channels, expanding across Amazon and performance marketing, rebuilding quality and analytics functions, implementing certifications, and pursuing a brick-and-mortar strategy.

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How this profile is built

Birdman's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.