Birdman Tech Stack

Plant-based nutrition brand scaling from Mexico to North America

Food & Beverages Future 51–200 employees Founded 2014 Partnership

Birdman manufactures organic plant-based protein products for health-conscious consumers, operating across Mexico and the U.S. with a 51–200 person team structured around marketing (12 headcount), sales, and operations. The hiring velocity is accelerating with 19 roles posted in the last 30 days, heavily weighted toward marketing and senior/mid-level positions—a signal the company is pushing hard on brand awareness, influencer partnerships, and cross-border go-to-market execution rather than product innovation.

Tech Stack 17 technologies

Core StackAdobe Premiere Pro After Effects Adobe Illustrator SAP Oracle Power BI Power Query Python Zapier Workday Tableau Photoshop Excel DAX SQL VBA Atlas

What Birdman Is Building

◆Challenges

Scaling globally
Expanding into new markets
Inventory accuracy across external systems
Scaling social media presence
Optimizing trade spend
Measuring influencer impact
Minimizing financial losses from deductions
Increasing brand awareness and sell-out
Inventory optimization
Ensuring margin profitability

▲Active Projects

International influencer campaigns
New product line launches
Product pipeline and launch playbooks
Trade spend optimization
Brand and category expansions
Joint business plans
Deduction audit and dispute resolution
Cross-border supply planning for u.s. operations
Promotional planning and analysis
Digital advertising campaigns

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing

Sales

Ops

Design

Finance

Quality

Logistics

Seniority

Senior

Mid

Manager

Junior

Lead

Director

Notable leadership hires: HR Operations Lead

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About Birdman

Birdman produces organic, plant-based protein powders and related nutritional products positioned at the intersection of health and sustainability. The company was founded in 2014 and operates as a partnership with headquarters registered in the Future jurisdiction. Core business activities span product manufacturing, direct-to-consumer and trade channel sales, and international marketing. Active projects include new product line launches, international influencer campaigns, cross-border supply planning for U.S. expansion, and trade spend optimization. Key operational challenges center on scaling globally—inventory accuracy across systems, measuring influencer ROI, managing deductions and margin profitability, and expanding brand awareness in competitive plant-based markets.

HeadquartersFuture

Company Size51–200 employees

Founded2014

Hiring MarketsMexico, United States

Frequently Asked Questions

What tech stack does Birdman use?

Birdman uses Oracle and SAP for enterprise resource planning, Workday for HR, Tableau and Power BI for analytics, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator) for marketing content, and Python and SQL for data work.

What is Birdman working on?

Active initiatives include new product line launches, international influencer campaigns, cross-border supply planning for U.S. expansion, trade spend optimization, and promotional planning and analysis to drive brand awareness and sell-out.