Vegan skincare brand scaling direct-to-consumer sales across Europe and the Middle East
Veoli Botanica is a 11–50-person vegan cosmetics manufacturer in Warsaw focused on clean-beauty skincare. The hiring mix is heavily marketing-skewed (4 roles) alongside sales (3) and product (1), with acceleration in progress — a pattern typical of direct-to-consumer beauty brands pivoting from manufacturing-first to customer acquisition. Active projects span new product launches, CRM implementation (Enova 365), and market entry into the UAE, while pain points center on international expansion and regulatory compliance.
Notable leadership hires: Head of Marketing
Veoli Botanica manufactures and sells natural, vegan skincare products positioned around the Clean Beauty philosophy—formulations built from vegan ingredients, minimal processing, and pharmaceutical-grade glass packaging. The product line targets active adult women and emphasizes both skincare efficacy and protective barrier repair using proprietary natural ingredients. The company operates from Warsaw and is actively expanding into the UAE market while managing growth in digital sales channels and brand visibility across social platforms (Meta Ads, Instagram, TikTok, YouTube).
Marketing and analytics: Meta Ads, Google Analytics 4, Ahrefs, Semrush, Brand24. Operations: Monday.com, ClickUp, Asana. CRM implementation underway with Enova 365. AI tools: ChatGPT, Claude.
Yes. Marketing is the largest hiring focus with 4 open roles across mid-level, manager, and lead seniority levels, reflecting accelerated velocity in customer acquisition and brand visibility.
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