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UPSTARS Tech Stack

B2B gaming platform and services for iGaming operators

IT Services and IT Consulting Київ 501–1,000 employees Founded 2019 Public Company

UPSTARS is a Ukrainian product company building B2B infrastructure and services for iGaming operators globally. The stack—Kubernetes, PostgreSQL, Python, Go, and modern ML (OpenAI, Claude adoption)—supports a data-heavy operation (BigQuery, dbt, Dagster pipeline visible), while hiring skews heavily toward marketing (24 roles) and support (11), not engineering (7), revealing a services and traffic-acquisition-led go-to-market rather than a platform-first model.

Tech Stack 132 technologies

Core StackTerraform Kubernetes AWS PostgreSQL MongoDB Prometheus Grafana Python PHP Go MySQL Helm Jira Airbyte BigQuery dbt Dagster GitHub GitLab Docker Fivetran GCP Bash Symfony SSH Git Meta Android iOS Progressive Web App+100 more

AdoptingOpenAI Claude

What UPSTARS Is Building

◆Challenges

Scaling projects
Strengthening product department
Scaling qa team
Reducing bureaucracy
Scaling legal department
Ensuring kyc compliance
Maintaining legal compliance
Optimizing conversion funnel
Supporting legal market
Retaining inactive clients

▲Active Projects

Service development platform
Traffic acquisition for igaming projects
A/b testing for sportsbook
Revenue leakage monitoring system
Strengthening affiliate & bizdev department
Vip service enhancement
Testing new funnels
Strengthening arbitrage department
Product promo activities for slots, live, betting verticals
Arbitrage department scaling

Hiring Activity

Accelerating90 roles · 45 in 30d

Department

Marketing

24

Support

11

Product

10

Engineering

7

Data

4

Design

4

Finance

4

Sales

4

Seniority

Mid

37

Senior

22

Junior

9

Lead

6

Manager

4

Director

1

Notable leadership hires: Head of Affiliates

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About UPSTARS

UPSTARS provides B2B technology solutions and operational services to iGaming and sports betting operators. Founded in 2019, the company holds a B2B license to provide gaming services in Ukraine and operates across multiple verticals: sportsbooks, slots, live betting, and affiliate networks. The product roadmap centers on traffic acquisition, revenue optimization (funnel testing, conversion tuning, leakage monitoring), VIP player services, and compliance infrastructure (KYC, legal market support). The company scales across France, Ukraine, and Poland.

HeadquartersКиїв

Company Size501–1,000 employees

Founded2019

Hiring MarketsFrance, Ukraine, Poland

Frequently Asked Questions

What tech stack does UPSTARS use?

Kubernetes, AWS, GCP, PostgreSQL, MongoDB, Python, Go, BigQuery, dbt, Dagster, Terraform, Prometheus/Grafana monitoring, plus native mobile (iOS/Android) and PWA frontends.

What is UPSTARS working on?

Service platform development, traffic acquisition, A/B testing for sportsbooks, revenue leakage monitoring, affiliate and arbitrage department scaling, VIP service enhancement, and funnel optimization across slots, live, and betting products.