iGaming platform and B2B services provider for gaming operators worldwide
UPSTARS builds technology products and B2B services for the iGaming industry, operating across player-facing platforms (slots, live, betting) and backend infrastructure. The company holds a Ukrainian B2B gaming license and operates internationally. Hiring velocity is accelerating across marketing and engineering, with notable investment in data infrastructure (BigQuery, dbt, Dagster, Airflow) and SEO tooling (Ahrefs, SEMrush, Google Analytics) — signaling active work on player acquisition and performance monitoring at scale. Pain-point data reveals regulatory compliance and team scaling as primary operational blockers.
Notable leadership hires: Ruby on Rails Lead
UPSTARS is a product-focused IT company founded in 2019 and headquartered in Kyiv, Ukraine, serving the iGaming sector. The company operates a B2B services business alongside its own gaming products, with verticals in slots, live casino, and sports betting. As one of the first three companies in Ukraine to obtain a B2B gaming license, UPSTARS works with gaming operators across multiple jurisdictions. The organization spans 501–1,000 employees and is scaling rapidly through international project work and investor backing.
UPSTARS uses Python, Docker, and Dagster for backend infrastructure; BigQuery and dbt for data pipelines; Jira, Confluence, and Miro for operations; Figma for design; and Tableau for analytics. SEO and performance monitoring tools include Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
Active projects include SSR/SSG microservice development, SEO monitoring dashboards, iGaming product promotion for slots and live verticals, arbitrage creative production, technical SEO audits for gambling sites, and new integration solutions for gaming operators.
UPSTARS's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.