Revenue management and trade promotion software for consumer goods brands
UpClear builds BluePlanner, a revenue management platform serving global consumer goods brands through end-to-end planning and execution workflows. The tech stack—Tableau, Power BI, dbt, Snowflake, Azure Data Factory, Databricks, Airflow—reflects a data-heavy architecture optimized for reporting and transformation, supported by a small but senior-weighted engineering org. Active projects center on scalable data architecture, system integrations, and SaaS deployments, while internal friction around sales-marketing alignment and data governance suggests the platform is at an inflection point where operational maturity matters as much as feature velocity.
UpClear develops BluePlanner, a SaaS platform for revenue management, trade promotion planning, and sales forecasting used by major consumer goods brands globally. The software handles annual operating planning, account planning, and promotion execution workflows, serving clients including Kraft Heinz, Danone, Reckitt Benckiser, and others across growth stages. The company operates service and support teams across New York, London, Paris, and Singapore. UpClear has been in operation since 2007 and currently employs 51–200 people.
UpClear uses Tableau and Power BI for analytics, Snowflake and SQL Server for data warehousing, dbt and Airflow for transformation and orchestration, Azure Data Factory and Databricks for data pipeline work, and Angular, React, TypeScript, and C# / .NET for application development.
Current projects include scalable data architecture buildout, data source integration, system integrations with third-party tools, SaaS deployments to new clients, executive reporting initiatives, and TPM software implementations.
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