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Universo de Fragancias SA de CV Tech Stack

Fragrance distributor scaling sales and digital marketing across Mexico

Personal Care Product Manufacturing México, Naucalpan 201–500 employees Founded 1999 Self-Owned

Universo de Fragancias is a fragrance distributor operating across Mexico with a sales-led org (62 of 68 open roles in sales) now accelerating hiring. The tech stack is heavy on Microsoft Dynamics 365 and AWS with direct-response advertising on Meta, TikTok, and Google, paired with basic web infrastructure (PHP, jQuery, HTML5). Pain points cluster around pricing optimization and sales KPI analysis—suggesting they're hitting friction between volume data management and margin visibility rather than top-line growth alone.

Tech Stack 16 technologies

Core StackDynamics 365 AWS Google Ads Meta Ads JavaScript jQuery PHP Excel Outlook Meta TikTok YouTube Google Shopping Amazon Ads HTML5 CSS

What Universo de Fragancias SA de CV Is Building

◆Challenges

Meeting sales targets
Improving marketing roi
Accelerating sales
Monitoring competitor price changes
Optimizing pricing for profitability
Managing large volume pricing data
Ensuring inventory availability
Optimizing product catalog
Analyzing sales kpis
Meeting commercial objectives

▲Active Projects

Influencer activations
Performance campaigns
Digital marketing calendar
Catalog optimization
Sales kpi analysis

Hiring Activity

Accelerating70 roles · 35 in 30d

Department

Sales

62

Finance

3

HR

1

Marketing

1

Support

1

Seniority

Mid

49

Senior

10

Manager

5

Junior

4

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About Universo de Fragancias SA de CV

Universo de Fragancias distributes fragrances at national scale across Mexico, operating since 1999 from headquarters in Naucalpan. The company serves the beauty and personal care space with a direct-to-consumer and retail mixed model, using digital channels (social ads, search, shopping feeds) alongside traditional sales. Active projects focus on influencer partnerships, performance campaign management, and catalog optimization—core levers for a distribution business managing SKU breadth and pricing tiers. The organization is mid-market (201–500 employees), with 68 open roles concentrated in sales and finance.

HeadquartersMéxico, Naucalpan

Company Size201–500 employees

Founded1999

Hiring MarketsMexico

Frequently Asked Questions

What tech stack does Universo de Fragancias use?

Microsoft Dynamics 365, AWS, Excel, Outlook for core operations; JavaScript, PHP, HTML5, jQuery for web properties; Meta Ads, Google Ads, TikTok, YouTube for marketing.