Universe Group Tech Stack

Multi-product holding company scaling consumer apps across 186 countries

Software Development Kyiv 201–500 employees Privately Held

Universe Group operates three consumer-facing product companies (Guru Apps, FORMA, Wisey) with combined reach exceeding 200 million users. The tech stack reveals a modern, polyglot architecture—Go + Node.js + TypeScript on AWS infrastructure with Kubernetes orchestration—paired with heavy instrumentation (Amplitude, Prometheus, OpenTelemetry) and a/b testing infrastructure (Tableau, Customer.io). Active hiring is concentrated in marketing (22 roles) and engineering (11), with projects centered on growth experimentation, campaign optimization across Meta/TikTok/Snapchat, and data pipeline work, signaling a growth-led organization scaling across geographies.

Tech Stack 118 technologies

Core StackAmplitude Tableau Customer.io Go Kubernetes AWS Prometheus OpenTelemetry Node.js TypeScript PostgreSQL DynamoDB MongoDB Nest.js MySQL Redis React Redux Next.js Docker GitHub Actions Jest Playwright Tailwind CSS AWS RDS Ant Design styled-components AWS EKS VPC ElastiCache+86 more

AdoptingFastlane

What Universe Group Is Building

◆Challenges

Expanding to global markets
Scaling product marketing creatives
Managing large budgets
Expanding to new countries
Optimizing roas
Optimizing web application performance
Scaling high-pace growth
Unit economics
Finding new growth opportunities
Changing culture of marketing research

▲Active Projects

Growth hypothesis generation
Quality a/b testing process
Launch and optimize ad campaigns on meta, tiktok, snapchat
Test new hypotheses to increase roi
Expanding to global markets
Launching new ad campaigns in multiple countries
Pdfguru
Building data pipelines
Ssr/ssg performance optimization
Launch new creative marketing funnels

Hiring Activity

Accelerating85 roles · 35 in 30d

Department

Marketing

Engineering

Product

Executive

Ops

Data

Design

Seniority

Mid

Junior

Senior

Manager

Lead

C-Level

Notable leadership hires: Product Lead, Chief of Staff

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About Universe Group

Universe Group is a Ukrainian tech holding company building and scaling consumer software products globally. The portfolio spans three operating companies with products reaching users across 186 countries. Beyond the three portfolio companies, Universe Group maintains an internal R&D center focused on testing new product concepts and business models for eventual market entry. The organization operates from Kyiv with distributed hiring across Ukraine and Poland. Current operational priorities center on international expansion, performance optimization, and developing repeatable go-to-market processes across multiple geographies and product categories.

HeadquartersKyiv

Company Size201–500 employees

Hiring MarketsUkraine, Poland

Frequently Asked Questions

What tech stack does Universe Group use?

Go, Node.js, TypeScript, React, Next.js, PostgreSQL, DynamoDB, MongoDB, Kubernetes on AWS, with Prometheus and OpenTelemetry for observability, and Amplitude + Tableau for analytics.

How many users does Universe Group reach?

Combined products serve over 200 million users across 186 countries, spanning three operating companies: Guru Apps, FORMA, and Wisey.