Two Circles Tech Stack

Sports & entertainment CRM and audience intelligence for rights holders

Marketing Services London 1,001–5,000 employees Privately Held

Two Circles builds CRM and data analytics platforms for sports and entertainment organizations. The tech stack—Snowflake, dbt, Apache Airflow, Python, and Tableau—reflects a data-engineering-first architecture; they're now adopting Atlas and GPT, suggesting moves toward metadata governance and AI-assisted analytics. The hiring mix skews engineering and product-heavy (12 and 8 roles, respectively), and active projects span audience intelligence, partnership transformation, and CDP implementation, indicating a platform expansion beyond core CRM into predictive fan behavior and sponsorship optimization.

Tech Stack 74 technologies

Core StackAWS Apache Airflow Snowflake SQL Server .NET Python C# Google Analytics JavaScript Tableau Playwright TypeScript GitHub Actions Azure DevOps GitLab Jenkins Jira Node.js Swift SwiftUI CircleCI Adobe Premiere Pro After Effects Google Tag Manager HTML SQL JMeter k6 Bitrise Photoshop+40 more

Adoptingdbt Atlas GPT

What Two Circles Is Building

◆Challenges

Avoiding fixed costs of in-house sales teams
Unlocking broader adoption
Simplifying complex workflows
Optimizing client revenues
Ensuring data quality and reliability
Growth opportunities
Reduce friction
Optimise revenues for clients
Complex data-heavy workflows
Shorter time-to-value

▲Active Projects

Audience intelligence platform
Partnership intelligence platform transformation
Strengthening cross-product coherence
High profile sponsorship deals for premium rights holders
Go-to-market plans
2029 germany sporting event sponsorship
Cdp implementation projects
Segmentation pod
Ux modernisation
Ticketing

Hiring Activity

Steady60 roles · 25 in 30d

Department

Engineering

Marketing

Product

Data

Sales

Ops

Design

Support

Seniority

Lead

Senior

Mid

Junior

Intern

Director

Manager

Notable leadership hires: Engineering Director, Delivery Director, Tech Lead, Sponsorship Lead

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About Two Circles

Two Circles is a global sports and entertainment consultancy and software provider serving rights holders, leagues, teams, and event organizers. They operate a CRM and audience intelligence platform that integrates fan data, ticketing, and sponsorship workflows for their enterprise clients. The organization spans 1,001–5,000 employees, with major offices in London, and hiring across the United States, United Kingdom, Canada, Germany, and Australia. Core capabilities include sports data management, consumer research, commercial strategy, and digital marketing; the platform architecture uses cloud data warehousing (Snowflake), orchestration (Airflow), and BI (Tableau) to power customer segments and revenue optimization.

HeadquartersLondon

Company Size1,001–5,000 employees

Hiring MarketsUnited States, United Kingdom, Canada, Germany, Australia

Frequently Asked Questions

What tech stack does Two Circles use?

Two Circles uses AWS, Snowflake, Apache Airflow, SQL Server, Python, .NET, Tableau, and Google Analytics. They've recently adopted dbt, Atlas, and GPT for analytics modernization and AI integration.

What is Two Circles working on?

Active projects include an audience intelligence platform, partnership intelligence transformation, CDP implementation, ticketing systems, and sponsorship deal optimization for premium rights holders and a 2029 major sporting event.