Hibu Tech Stack

Digital marketing platform and services for local small businesses

Marketing Services Cedar Rapids, Iowa 1,001–5,000 employees Founded 1983 Privately Held

Hibu operates a sales-driven service business delivering digital marketing to tens of thousands of small-business owners through its Hibu One platform. The hiring profile is heavily weighted toward junior-level sales roles (979 of 1,210 open positions), with minimal engineering capacity, signaling a people-intensive, client-acquisition model rather than a product-engineering focus. Active projects center on AI enhancement of client-facing tools, modernizing legacy systems, and third-party integrations — areas where the company is working to boost both internal efficiency and customer outcomes.

Tech Stack 34 technologies

Core StackAWS React Angular TypeScript JavaScript Node.js Express Python Java PostgreSQL MongoDB AWS Lambda CloudWatch CloudFormation CircleCI Google Ads Meta Ads Google Instagram Meta CSS Spring Boot API Gateway AWS SQS LaunchDarkly Git Amazon Ads Microsoft Advertising Instagram Ads Amazon Advertising+4 more

What Hibu Is Building

◆Challenges

Managing technical debt
Modernizing legacy applications
Complex payroll activity
Changing employment tax laws
Eliminating knowledge silos
Improving customer lead analysis
Enhancing client value
Third party integration challenges
Small business digital marketing adoption
Accurate tax reporting

▲Active Projects

Digital marketing solutions sales
Adoption of ai-powered tools and llm solutions
Transition to modern devops practices and ci/cd pipelines
Modernization of legacy applications
Ai enhancement of client facing tools
Customer lead analysis enhancement
Third party integration roadmap
Ad-hoc reporting
Business intelligence reporting for churn
Enhancing client facing tools with ai

Hiring Activity

Accelerating1,200 roles · 650 in 30d

Department

Sales

1139

Engineering

Support

Product

Finance

Legal

Seniority

Junior

979

Mid

171

Director

Senior

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About Hibu

Hibu provides integrated digital marketing solutions to America's local businesses, combining proprietary AI-enabled technology with professional service delivery. The Hibu One platform bundles websites, SEO, omnichannel advertising, reputation management, email, and SMS marketing into a single interface. The company generates revenue through direct sales to small-business owners and holds partnerships with Meta, Google, Amazon, and Microsoft for ad network access. With over 1,000 employees and headquarters in Cedar Rapids, Iowa, Hibu operates as a privately held business founded in 1983.

HeadquartersCedar Rapids, Iowa

Company Size1,001–5,000 employees

Founded1983

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Hibu use to build its platform?

Hibu's stack includes React and Angular for frontend, Node.js and Express for backend, PostgreSQL and MongoDB for data storage, Python and Java for services, and AWS infrastructure (Lambda, SQS, CloudWatch, CloudFormation). The company uses CircleCI for CI/CD and LaunchDarkly for feature flags.

What is Hibu working on in 2024?

Key projects include AI enhancement of client-facing tools, modernization of legacy applications, transition to modern DevOps and CI/CD practices, third-party integration roadmap, and customer lead analysis improvements. The company is also addressing technical debt and knowledge silos internally.