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Tru Fragrance & Beauty Tech Stack

Fragrance and beauty brand manufacturer and distributor for retailers

Personal Care Product Manufacturing Willowbrook, IL 51–200 employees Privately Held

Tru manufactures and distributes fragrance and beauty brands across a network of U.S. retailers and direct-to-consumer channels. The company runs on NetSuite and SAP for supply-chain management, paired with Shopify and Amazon for e-commerce, plus heavy social-commerce investment (TikTok Shop, Meta, Pinterest). Active hiring in sales and marketing—alongside demand-planning and inventory-allocation projects—signals expansion into Amazon and TikTok Shop channels, addressing core constraints around stock-outs, excess inventory, and geographic reach.

Tech Stack 19 technologies

Core StackAWS Shopify NetSuite SAP Smartsheet Asana Monday.com Excel Amazon Advertising TikTok Instagram TikTok Shop Microsoft Office Word PowerPoint Epicor Infor CloudSuite Meta Pinterest

What Tru Fragrance & Beauty Is Building

◆Challenges

Stock-outs or excess
Ensure data integrity
Inventory allocation
Expanding across retailers and geographies
Grow amazon and dtc businesses
Maximize profitability
Reducing production delays
Improving production efficiency
Improving internal processes
Ensuring timely delivery

▲Active Projects

Forecasting and demand-planning models
Amazon strategy growth
Sales analytics foundation
Inventory allocation and replenishment
New selling platform prioritization
In-house amazon expertise development
Tiktok shop promotions
Social commerce channel establishment
Community & influencer growth
New launch initiatives

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Sales

6

Engineering

2

Marketing

2

Operations

1

Product

1

Seniority

Mid

4

Director

2

Intern

2

Junior

2

Lead

1

Manager

1

Notable leadership hires: Content & Community Lead, E-Commerce Director

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About Tru Fragrance & Beauty

Tru designs, manufactures, and distributes fragrance and beauty brands to major retailers and emerging DTC channels. Operating for over 47 years, the company serves a client base ranging from iconic global retailers to newer upstarts, leveraging offices in New York, Chicago, Los Angeles, Dallas, Denver, and Boston. Manufacturing and sourcing partners span the U.S., Canada, India, and China. The business model centers on creative design and rapid speed-to-market, supported by global inventory management and distribution infrastructure. Current operational priorities include expanding Amazon and DTC revenue, optimizing inventory allocation to reduce stock-outs and excess, and improving production efficiency and delivery timelines.

HeadquartersWillowbrook, IL

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Tru Fragrance use?

Tru runs NetSuite and SAP for ERP and supply-chain management, Shopify and Amazon for e-commerce, TikTok Shop for social commerce, and Smartsheet, Asana, and Monday.com for project management. AWS and Excel are used for analytics and forecasting work.

Where is Tru Fragrance headquartered?

Willowbrook, Illinois. The company also maintains offices in New York, Los Angeles, Dallas, Denver, and Boston, and hires exclusively in the United States.