Fiduciary wealth management and retirement planning for independent advisors
Trajan Wealth is a fiduciary wealth-management firm built around custom retirement planning, income strategies, and estate planning for high-net-worth clients. The tech stack reveals a marketing-first operational priority: HubSpot + Marketo + Pardot for lead nurturing, Creatio CRM for client lifecycle, Tableau + Power BI for performance analytics, and heavy reliance on paid digital channels (Google Ads, Meta, YouTube). Active hiring skews toward marketing (5 roles) and finance (4), with projects focused on Creatio customization and short-form advertising strategy—indicating a deliberate shift toward digital client acquisition and brand presence.
Notable leadership hires: Media Director, Chief Technology Officer
Trajan Wealth, headquartered in Scottsdale, Arizona, is a registered investment advisor offering comprehensive wealth management to clients preparing for and navigating retirement. The firm specializes in retirement planning, income planning, annuities, insurance, 401(k) planning, estate planning, tax planning, trusts, and wills. Operating since 2012 with 51–200 employees, Trajan Wealth positions itself around fiduciary obligations and financial education. The current hiring velocity and project mix—emphasizing marketing infrastructure, Creatio CRM evolution, and media strategy—suggest an expansion phase focused on scaling client acquisition and operational efficiency.
Trajan Wealth runs on Creatio (CRM), HubSpot, Marketo, and Pardot for client and lead management; Tableau and Power BI for analytics; NetSuite for operations; and Azure and AWS for infrastructure. Marketing relies on Google Ads, Meta, and YouTube.
Active projects include Creatio CRM development and external API integrations, short-form advertising strategy, program-length paid programming, unified brand presence, and financial needs evaluation workflows. Challenges center on lead generation scaling, media ROI, data quality in marketing tracking, and fiduciary compliance oversight.
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