Multi-channel luxury watch and jewellery retailer with 190+ showrooms across UK and US
Watches of Switzerland Group operates as a FTSE-250 public company running over 190 physical showrooms plus seven e-commerce sites across the UK, US, and Europe, anchored by partnerships with brands including Rolex, OMEGA, TAG Heuer, and Breitling. The tech stack reveals a traditional retail infrastructure—Shopify and Salesforce Commerce Cloud for digital, SAP and Oracle for back-office operations, JDA for supply chain—with customer engagement tools (LiveChat, Zendesk, Freshservice) positioned as core to their luxury experience narrative.
Notable leadership hires: Showroom Director, Boutique Director
Watches of Switzerland Group is the UK's largest multi-channel luxury watch and jewellery retailer, employing nearly 3,000 people across the UK and United States. The company operates 190+ showrooms (including dedicated mono-brand boutiques) and maintains a complementary e-commerce presence through seven branded websites. Their business model centers on long-standing partnerships with prestige watchmakers and curated jewellery offerings, supported by a newly established 75,000-square-foot headquarters in Leicester housing over 500 corporate staff. The company positions itself on exceptional client experience and staff expertise, with a stated focus on modern luxury retail delivery across omnichannel touchpoints.
Watches of Switzerland Group uses Shopify and Salesforce Commerce Cloud for e-commerce, SAP and Oracle for enterprise operations, JDA for supply chain management, ServiceNow for IT service management, and Zendesk, Freshservice, and LiveChat for customer support and engagement.
Watches of Switzerland Group operates over 190 showrooms across the UK and US, including dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, and Breitling, plus seven e-commerce websites.
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Watches of Switzerland Group PLC's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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