K-beauty skincare distribution and retail across India's ecommerce and modern trade
The Face Shop India is the official distributor of a Korean skincare brand in India, operating through a 51–200-person team focused on performance marketing, ecommerce logistics, and modern trade expansion. The pain-point list reveals core operational friction: return logistics management, inventory optimization, and TAT performance — suggesting the company is scaling beyond pure ecommerce into structured retail, where supply-chain discipline matters more than growth-at-all-costs.
Notable leadership hires: Regional Head
The Face Shop India is the authorized distributor of a Korean skincare brand subsidiary of LG Household & Health Care. The company sources over 600 natural ingredients from 25 countries and combines them with Korean formulation technology. In India, products are sold through major ecommerce platforms (Nykaa, Amazon, Myntra, Purplle) and increasingly through modern trade retail. The operation is based in Mumbai with a 51–200-person team split across marketing, sales, operations, and support. Current hiring is accelerating, with open roles skewing toward mid-to-senior levels and a newly filled Regional Head position.
The Face Shop India is the official distributor of a Korean skincare brand owned by LG Household & Health Care. Products reach customers through ecommerce partners (Nykaa, Amazon, Myntra, Purplle) and direct modern trade retail expansion.
The company runs performance marketing across Meta, YouTube, Google, Instagram, and Facebook Ads, alongside targeted email campaigns and A/B testing experiments to drive ecommerce conversions.
Other companies in the same industry, closest in size