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The 20 MSP Tech Stack

Growth platform and operational backbone for managed service providers

Information Technology & Services Plano, Texas 201–500 employees Founded 2013 Privately Held

The 20 MSP operates a support and consulting platform built for MSP scaling, combining a US-based help desk and NOC with sales coaching and business advisory. Current hiring velocity is skewed heavily toward support roles (8 of 13 open positions), paired with lighter sales (3) and marketing (1) hiring—a pattern that reflects both execution of their service delivery model and aggressive lead-generation initiatives underway. Active projects center on PPC optimization, deal creation, and lead quality, suggesting the company is working to convert campaign spend into qualified pipeline more efficiently.

Tech Stack 14 technologies

Core StackSalesforce HubSpot Active Directory Microsoft Exchange Windows Server SQL Server Google Ads Google Analytics Zoho CRM Microsoft Office Windows Group Policy Microsoft Advertising Google Tag Manager

What The 20 MSP Is Building

◆Challenges

Scaling ppc across multiple locations
Optimizing roi for national campaigns
Generating new revenue
Expanding managed it services portfolio
Improving lead quality

▲Active Projects

Quarterly business reviews
Go to market strategy
Deal creation
National ppc strategy
Performance max campaign development
Landing page performance improvement
Lead generation initiatives
Sales process refinement

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Support

8

Sales

3

Marketing

1

Ops

1

Seniority

Mid

8

Junior

4

Senior

1

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About The 20 MSP

The 20 MSP is a growth platform serving managed service providers across the United States. Founded in 2013 and based in Plano, Texas, the company operates a fully US-based help desk and network operations center that serves as the operational backbone for member MSPs. Beyond infrastructure, The 20 provides sales coaching, business consulting, and a network of peer MSPs. The service portfolio includes NOC services, 24/7 help desk, backup and disaster recovery, VoIP, cybersecurity, and HIPAA-compliant support. The company's tech stack centers on Salesforce, Zoho CRM, and HubSpot for customer and sales management, with standard enterprise infrastructure (Active Directory, Exchange, SQL Server) underpinning both their own operations and guidance for MSP clients.

HeadquartersPlano, Texas

Company Size201–500 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does The 20 MSP use?

Salesforce, Zoho CRM, and HubSpot for CRM and sales management; Microsoft stack (Active Directory, Exchange, SQL Server, Windows Server) for infrastructure; Google Analytics, Google Ads, and Microsoft Advertising for marketing analytics.

What is The 20 MSP working on?

Quarterly business reviews, go-to-market strategy refinement, national PPC scaling, lead generation, and sales process optimization. Current focus is improving ROI on multi-location campaigns and lead quality.