Concierge and loyalty platform for financial institutions and premium brands
Ten Lifestyle Group operates a B2B2C concierge and lifestyle benefits platform serving global financial institutions and premium brands — over fifty clients using the service to attract and retain affluent customers. The tech stack centers on Salesforce Marketing Cloud, Braze, and CRM tooling (including a newly adopted Planful for planning), paired with AWS and Azure infrastructure. Hiring velocity is accelerating across support, sales, and operations, with notable leadership recruitment in travel partnerships and lifestyle partnerships, suggesting expansion of both the DMC network and the client-facing proposition.
Notable leadership hires: Head of Travel Partnerships, Head of Content, Head of Accounting, Head of Lifestyle Partnerships
Ten Lifestyle Group is a publicly listed (London Stock Exchange: TENG) concierge and membership benefits platform founded in the UK in 1998. The company operates a white-label service delivered through partner financial institutions and luxury brands, offering members access to curated travel, dining, entertainment, and retail experiences across 26 languages in 20+ cities. The platform handles millions of member interactions annually, operating 24/7/365. Ten serves over fifty institutional clients and is structured around three core functions: technology and platform operations, travel and partnership curation, and customer engagement via multi-channel campaigns and personalized communications.
Primary tools: Salesforce Marketing Cloud, Braze, AWS, Azure, Amadeus, Anaplan, OpenTable, Genesys, and Klaviyo. Microsoft Office and productivity suite underpin operations. Recently adopting Planful for enhanced planning capabilities.
Active projects include scaling CRM and campaign optimization across regions, developing data pipelines, expanding DMC partnerships, enhancing member engagement campaigns, refining customer lifecycle journeys, and growing the private travel division.
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