Synthesia builds an AI video creation platform targeting mid-market and enterprise sales and marketing teams. The tech stack is heavily frontend-oriented (React, TypeScript, Node.js) with AWS infrastructure, alongside substantial adoption of analytics (Amplitude, Google Analytics 4, dbt) and sales enablement tools (Salesforce, HubSpot, SalesLoft, Gong) — a pattern reflecting a sales-led go-to-market model. Active hiring skews toward sales (31 roles) and engineering (18), with projects spanning latent diffusion models and post-training optimization, suggesting investment in video quality and model efficiency alongside customer acquisition.
Synthesia is an AI video generation platform that enables teams to create studio-quality videos using AI avatars and voiceovers across 140+ languages. The company was founded in 2017 and operates from London with 501–1,000 employees across the UK, US, Switzerland, Denmark, and Germany. The platform serves mid-market and enterprise customers in sales, marketing, HR, and internal communications use cases. Core operational challenges include scaling video production quality, managing organizational growth, and accelerating time-to-value for new customers through improved onboarding and product adoption.
Frontend: React, TypeScript, JavaScript, HTML, CSS. Backend: Python, Node.js, AWS, AWS Lambda. Analytics and data: dbt, Amplitude, Google Analytics 4. Business tools: Salesforce, HubSpot, Greenhouse, Gong, SalesLoft, Intercom.
London, England. The company hires across five countries: United Kingdom, United States, Switzerland, Denmark, and Germany.
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