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Synthesia Tech Stack

AI video generation platform with 140+ language support

Software Development London, England 501–1,000 employees Founded 2017 Privately Held

Synthesia builds an AI video creation platform targeting mid-market and enterprise sales and marketing teams. The tech stack is heavily frontend-oriented (React, TypeScript, Node.js) with AWS infrastructure, alongside substantial adoption of analytics (Amplitude, Google Analytics 4, dbt) and sales enablement tools (Salesforce, HubSpot, SalesLoft, Gong) — a pattern reflecting a sales-led go-to-market model. Active hiring skews toward sales (31 roles) and engineering (18), with projects spanning latent diffusion models and post-training optimization, suggesting investment in video quality and model efficiency alongside customer acquisition.

Tech Stack 57 technologies

Core StackReact Python Google Analytics HubSpot Salesforce Greenhouse Figma SalesLoft Gong Intercom Zoom dbt Amplitude JavaScript AWS Node.js AWS Lambda TypeScript Storybook X Instagram LinkedIn TikTok Meta PowerPoint Photoshop Webflow HTML CSS Google Analytics 4+26 more
Adoptingdbt

What Synthesia Is Building

Challenges

  • Scaling high-quality video production
  • Scaling organization
  • Retention improvement
  • Complex video production
  • Adoption drive
  • Time-to-value acceleration
  • Customer onboarding process
  • Optimizing conversion rates
  • Data integrity challenges
  • New hire productivity ramp

Active Projects

  • Latent video diffusion models
  • Content creation
  • Customer onboarding process
  • Training and education strategy
  • Evaluation frameworks
  • Distributed training strategies
  • Quarterly business reviews
  • Implement post-training optimization techniques to improve efficiency and latency
  • Weekly creative briefs for creators
  • Lead qualification

Hiring Activity

Steady110 roles · 35 in 30d

Department

Sales
31
Engineering
18
Marketing
16
Support
12
HR
7
Design
5
Product
5
Data
3

Seniority

Senior
45
Mid
20
Manager
17
Junior
9
Lead
7
Director
3
Staff
2
Principal
1
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About Synthesia

Synthesia is an AI video generation platform that enables teams to create studio-quality videos using AI avatars and voiceovers across 140+ languages. The company was founded in 2017 and operates from London with 501–1,000 employees across the UK, US, Switzerland, Denmark, and Germany. The platform serves mid-market and enterprise customers in sales, marketing, HR, and internal communications use cases. Core operational challenges include scaling video production quality, managing organizational growth, and accelerating time-to-value for new customers through improved onboarding and product adoption.

HeadquartersLondon, England
Company Size501–1,000 employees
Founded2017
Hiring MarketsUnited Kingdom, United States, Switzerland, Denmark, Germany

Frequently Asked Questions

What tech stack does Synthesia use?

Frontend: React, TypeScript, JavaScript, HTML, CSS. Backend: Python, Node.js, AWS, AWS Lambda. Analytics and data: dbt, Amplitude, Google Analytics 4. Business tools: Salesforce, HubSpot, Greenhouse, Gong, SalesLoft, Intercom.

Where is Synthesia headquartered?

London, England. The company hires across five countries: United Kingdom, United States, Switzerland, Denmark, and Germany.

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