Supermetrics Tech Stack

Marketing data integration platform connecting ad platforms to analytics and warehouses

Software Development Helsinki, Uusimaa 201–500 employees Founded 2013 Privately Held

Supermetrics moves data from advertising and marketing platforms (Google Ads, Meta, HubSpot) into analytics, reporting, and data warehouse tools for over 750k users. The stack reveals a mature data infrastructure (Snowflake, Trino, Iceberg, Temporal) built to handle scale—over 15% of global ad spend flows through their platform. Hiring velocity is decelerating while sales headcount dominates; active projects cluster around GTM, enterprise strategy, and next-generation data transfer systems, suggesting they're pivoting from pure product development toward sales-led expansion and infrastructure modernization.

Tech Stack 46 technologies

Core StackFigma Salesforce Google Ads Snowflake HubSpot Python Temporal Iceberg Trino Docker Kubernetes Grafana Datadog AWS Go PHP GitLab GitHub Terraform Google Meta Google Analytics 4 GCP LinkedIn LinkedIn Sales Navigator Excel Google Sheets Git OpenSearch Azure+15 more

What Supermetrics Is Building

◆Challenges

Reducing churn risk
Improving sales efficiency
Performance lags
Churn risk mitigation
Handling larger volumes of data
Scaling data transfer system
Competitive positioning
Retention and expansion
Workflow gaps
Predictable growth

▲Active Projects

Gtm playbooks for product launches
Performance insights framework
Sales planning cycle
Global strategy for enterprise agency accounts
Regional product rollout and adoption frameworks
Maintain core infrastructure platform
Next-generation data transfer system
Quarterly business reviews
Pricing and packaging strategy
Outcome-based success plans

Hiring Activity

Decelerating50 roles · 15 in 30d

Department

Sales

Support

Data

Ops

Marketing

Product

Engineering

Finance

Seniority

Senior

Mid

Junior

Staff

Manager

Director

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About Supermetrics

Supermetrics is a marketing data integration company founded in 2013 and based in Helsinki. The platform automates data movement from popular ad platforms and marketing tools into dashboards, analytics platforms, and data warehouses. With over 750k active users and 15% of global ad spend reported through their system, Supermetrics operates at significant scale. The company serves marketers, analysts, and data teams across small agencies to enterprise customers. Organizational structure reflects a sales-led model, with distributed hiring across seven countries spanning North America, Europe, and Asia-Pacific.

HeadquartersHelsinki, Uusimaa

Company Size201–500 employees

Founded2013

Hiring MarketsAustralia, Netherlands, Finland, Ireland, Poland, Singapore, United States

Frequently Asked Questions

What marketing platforms does Supermetrics integrate with?

Google Ads, Meta, Google Analytics 4, HubSpot, and LinkedIn. Data flows into Snowflake, dashboards, and reporting platforms.

What is Supermetrics' core infrastructure built on?

Cloud platforms (GCP, AWS, Azure), data engines (Snowflake, Trino, Iceberg), and orchestration (Temporal, Kubernetes, Docker).