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Supergoop! Tech Stack

Direct-to-consumer suncare brand with personalized SPF formulations

Personal Care Product Manufacturing San Antonio,, Texas 51–200 employees Privately Held

Supergoop! manufactures and sells personalized sunscreen products through D2C and retail channels. The hiring velocity is accelerating with a marketing-heavy department mix (7 of 11 open roles) focused on seasonal campaigns, press strategy, and channel management — typical of a consumer brand scaling demand generation. Pain points cluster around inventory management and attribution, suggesting operational and measurement gaps as the company grows beyond its founding model.

Tech Stack 28 technologies

Core StackAWS Okta Azure AD Intune Zapier Jira Zendesk NetSuite Shopify Excel Google Sheets Google Workspace Microsoft Office Meta TikTok Pinterest YouTube Google Bing Jamf Pro Cisco Meraki Ubiquiti PowerShell Bash Okta Workflows Freshservice Windows macOS

What Supergoop! Is Building

◆Challenges

Scaling sales team
Product shortages
Excess inventory
Inventory level management
Managing reputational risk
Reactive crisis management
Inventory and staffing needs
Balancing brand and performance goals
Improving attribution frameworks
Evolving agency model

▲Active Projects

Product launches
Sampling system organization
Seasonal strategy development
New systems rollout
Internal reporting
360 marketing campaigns
Global press strategy
In-store execution
Virtual training events
Channel takeovers

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

7

Ops

2

Sales

2

Seniority

Director

5

Manager

2

Mid

2

Senior

1

VP

1

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About Supergoop!

Supergoop! is a suncare brand founded in 2005 that embeds SPF into skincare and beauty products, marketed as clean and reef-safe formulations. The company operates a D2C model (Shopify) alongside in-store retail execution and sampling programs. With 51–200 employees based in San Antonio, Texas, Supergoop! supports its product launches and seasonal strategy through marketing, sales, and operations teams. Current operational priorities include managing inventory levels, scaling the sales organization, and refining marketing attribution across paid and earned channels.

HeadquartersSan Antonio,, Texas

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Supergoop! use?

Core tools: Shopify (e-commerce), NetSuite (ERP), Zendesk (support), Jira (project management). Infrastructure: AWS, Azure AD, Okta. Operations: Google Workspace, Excel, Microsoft Office. No recent tech migrations or adopts in scope.