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Ströer SE & Co. KGaA Tech Stack
German out-of-home advertising operator with digital media, publishing, and dialog marketing
Ströer is a public German media company operating ~300,000 advertising media carriers across out-of-home (OOH), digital out-of-home (DOOH), digital publishing, and dialog marketing. The tech stack is enterprise-heavy—SAP S/4HANA, SAP BW/4HANA, Salesforce, QlikView—with recent adoption of SAP Analytics Cloud, signaling a push toward self-service analytics. Hiring is heavily skewed toward sales (184 roles) with minimal engineering (9), reflecting a traditional media-sales org scaling acquisition and location expansion rather than product development.
Tech Stack 72 technologies
Core StackSAP Salesforce VMware JavaScript SAP S/4HANA Active Directory AWS Jira Confluence Ansible Java Python n8n Angular Jest QlikView PowerPoint Microsoft Office Word Azure Virtual Desktop SAP BW/4HANA SQL SAP SD Citrix Virtual Desktops Cisco ASA Ansible AWX Groovy ChatGPT Excel NGXS+41 more
AdoptingSAP Analytics Cloud
What Ströer SE & Co. KGaA Is Building
◆Challenges
- Acquiring new customers
- Acquiring new advertising locations
- Expanding advertising inventory
- Neukundengewinnung
- Expanding advertising portfolio
- Optimizing procurement processes
- Acquiring advertising spaces on private property
- Meeting sales kpis
- Acquiring new regional smes
- Supporting sales and marketing planning
▲Active Projects
- Crossmedia campaign development
- Regional advertising campaigns
- 12-wöchiges vertriebseinstiegs-programm
- Core data system for outdoor advertising
- Creating offers with simple sketches and photo montages
- Individual werbekampagnen mit digitalen außenwerbeflächen
- Integration of jira and confluence
- Digital advertising location acquisition
- Acquiring digital advertising locations at local retailers
- Cross-media campaign sales
Hiring Activity
230 roles · 110 in 30d
Department
Seniority
Company intelligence
