dentsu Tech Stack
Global marketing and advertising network with media planning, creative, and data services
Dentsu is a 10,000+ person advertising and marketing services network operating across creative, media planning, and data functions. The hiring mix is heavily skewed toward marketing (55% of active roles), with smaller engineering, design, and data teams, reflecting a services-first model. Stack adoption signals modernization: migrating ERP from Dynamics NAV to Business Central, rolling out Microsoft Fabric for analytics, and integrating Azure OpenAI and GitHub Copilot — indicating a push to embed AI and automation into client campaigns and internal operations.
Tech Stack 200 technologies
What dentsu Is Building
◆Challenges
- Ai integration
- Optimizing campaign performance
- Budget management
- Managing client data
- Improving campaign efficiency
- Data accuracy
- Ensuring roi delivery
- Exceed client performance targets
- On-time delivery
- Performance optimization
▲Active Projects
- Crm implementation
- Media plan development
- New product development
- A/b testing
- Client communications plans
- Paid social campaign optimization
- New rmn initiatives
- Paid media campaign execution
- Analytics transformation projects
- Campaign planning and estimation
Hiring Activity
Department
Seniority
Notable leadership hires: Art Director, Performance Director, Account Director, Programmatic Director, Client Director
