Cloud platform for gym management, fintech, and fitness industry operations
Sport Alliance operates a multi-product SaaS ecosystem for the fitness industry across Europe and North America, with a Java + Spring backend, React frontend, and heavy reliance on Salesforce for revenue operations. Hiring skews engineering-heavy (9 roles) relative to sales (3), and active projects cluster around process automation, Salesforce architecture, and revenue lifecycle—a pattern that signals internal operations scaling strain masking what should be a mature sales platform.
Notable leadership hires: Tech Lead
Sport Alliance is a public, Germany-based operator of cloud software for fitness facilities, from independent gyms to international chains. The group includes Magicline (studio management), PerfectGym (ERP), Finion (fintech), and MySports (mobile/lead generation). With ~300 employees across Hamburg, Warsaw, Eisenstadt, Melbourne, and Boston, the company serves the German market as a category leader and operates multi-regional sales and engineering. The product surface spans studio management, member billing, financial services, and customer acquisition.
Java, Spring, Hibernate, Kubernetes, AWS on the backend; React, TypeScript, Material-UI, Jest on the frontend. Salesforce CPQ, NetSuite, Zuora for financial and operational workflows.
Hamburg, Germany. Additional offices in Warsaw, Eisenstadt, Melbourne, and Boston. ~300 employees across all locations.
Other companies in the same industry, closest in size