Spoki Tech Stack

WhatsApp-native customer engagement platform with conversational AI

Software Development San Vito dei Normanni, Apulia 51–200 employees Privately Held

Spoki builds a customer engagement layer on WhatsApp, combining Python + Django + Go backend with AWS infrastructure and a modern AI tooling stack (GitHub Copilot, Cursor, Windsurf). The project roster—RAG pipelines, conversational commerce, AI-driven development workflows—reveals active investment in AI-first product capabilities. Sales and support hiring momentum (8 roles combined) matches their European expansion focus, while EU data privacy compliance appears on the pain-point list, a signal of compliance-first operational design in regulated markets.

Tech Stack 44 technologies

Core StackPython Django Go PostgreSQL AWS AWS Lambda AWS RDS Terraform CloudFormation GitHub Actions Docker GitHub Copilot Cursor MongoDB DynamoDB dbt Mixpanel HubSpot Redshift AWS Glue API Gateway AWS ECS AWS CodeBuild pytest unittest Windsurf WhatsApp Firestore SQL Excel+14 more

What Spoki Is Building

◆Challenges

Technical blockers slow onboarding
Platform adoption challenges
Scalability under heavy load
Global user acquisition
Eu data privacy compliance
Scaling fast across europe
Building sales team
Scaling content production
Optimizing advertising performance
Cost-effectiveness

▲Active Projects

Scalable high-performance apis
Business reviews and roi analyses
Ai-driven development workflows
Retrieval-augmented generation (rag) pipelines
Conversational commerce (ccommerce)
Ai-driven development (vibe coding)
Ai-driven development with vibe coding
Multi-source data pipelines
Cloud infrastructure optimization
Improve tools and forecasting

Hiring Activity

Steady15 roles · 7 in 30d

Department

Sales

Support

Engineering

Marketing

Data

Legal

Seniority

Mid

Manager

Senior

Junior

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About Spoki

Spoki is a customer engagement management platform purpose-built for WhatsApp, enabling businesses to run marketing, sales, and support conversations at scale. The product sits between marketing automation and helpdesk tools, targeting mid-market companies across Europe. Built on Python, Django, Go, and AWS (with PostgreSQL, Firestore, and MongoDB for data), the platform combines rule-based automation with AI-driven conversational workflows. The company operates from San Vito dei Normanni, Italy, and is actively scaling across Spain and Italy with a balanced hiring mix across sales, support, engineering, and marketing.

HeadquartersSan Vito dei Normanni, Apulia

Company Size51–200 employees

Hiring MarketsSpain, Italy

Frequently Asked Questions

What technology does Spoki use to build its platform?

Spoki's backend runs on Python, Django, and Go, hosted on AWS (ECS, Lambda, RDS). Data persistence spans PostgreSQL, Firestore, MongoDB, and DynamoDB. Infrastructure is managed via Terraform and CloudFormation, with CI/CD through GitHub Actions and CodeBuild.

Where is Spoki headquartered and where do they hire?

Spoki is headquartered in San Vito dei Normanni, Apulia, Italy. Current hiring is active in both Italy and Spain, with 17 total open roles across sales, support, engineering, marketing, data, and legal.