Solago operates a direct-to-consumer solar equipment business built on Shopify + HubSpot, with 51–200 employees and a logistics footprint exceeding 20,000 m². The hiring mix is heavily weighted toward warehouse and logistics roles (8 open), with support (4) and sales (3) far outpacing engineering (2), reflecting a supply-chain-first operational model. Current pain points center on warehouse scaling, inventory accuracy, and order fulfillment speed—suggesting the business is outgrowing its existing fulfillment infrastructure.
Solago sells solar panels, photovoltaic systems, and balcony-mounted solar units to residential and commercial customers in Germany. The company operates two primary sales brands (solago.de and Solarhandel24) and manages its own logistics operation. The product range spans from small plug-and-play balcony systems to full rooftop installations, positioned as affordable entry points into solar energy. The business combines e-commerce (Shopify), customer relationship management (HubSpot), and in-house logistics to handle order fulfillment and technical support directly.
Shopify for e-commerce, HubSpot for CRM and customer communication, Node.js and GraphQL for backend services, and DATEV for accounting. Customer support runs through Aircall and WhatsApp.
Scaling warehouse operations, maintaining inventory accuracy, and reducing order fulfillment time. Secondary focus areas include SEO/geo channel expansion and improving consulting quality for customers.
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