SMS and messaging platform for Salesforce and Zoho CRM users
SMS-Magic is a CRM-integrated messaging platform serving small to enterprise customers across 190 countries. The tech stack reveals a business focused on telephony and messaging infrastructure (Asterisk, FreePBX, CPaaS, WhatsApp) layered on top of native Salesforce and Zoho connectors, with observability built in (Wireshark, tcpdump). Hiring is heavily weighted toward sales (4 open roles) and finance (3), with only 1 engineering role active — a profile consistent with a mature, sales-driven CRM add-on rather than a platform in heavy architectural flux.
SMS-Magic builds conversational messaging workflows that embed directly into Salesforce, Zoho, HubSpot, and Dynamics 365 for marketing, sales, and support teams. The platform is distributed through the Salesforce AppExchange and Zoho Marketplace, reaching customers across 190 countries. Founded in 2008 and now 51–200 employees, the company operates a sales-and-implementation model: internal projects cluster around proof-of-concept demonstrations, onboarding support, financial modeling, and enterprise transition management. Pain points logged reflect operational maturity challenges (billing, compliance, internal controls, sales process efficiency) rather than product gaps.
Salesforce (primary), Zoho, HubSpot, Microsoft Dynamics 365. Also supports Freshdesk and Zoho People. Distributed on Salesforce AppExchange and Zoho Marketplace.
SMS, WhatsApp, and omni-channel messaging workflows. Backend infrastructure includes Asterisk, FreePBX, and CPaaS-layer connectivity across 190 countries.
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