Experience gift marketplace with 15,000+ leisure activities across Europe
Smartbox Group operates a B2C2B experience gift platform spanning 11 European countries, processing 7 million transactions annually through a network of 41,000+ partner venues (hotels, restaurants, wellness centers, outdoor operators). The tech stack reveals a hybrid infrastructure: transactional backends (SAP, Oracle, NetSuite) paired with modern AI tooling (OpenAI, Claude, Gemini, Midjourney) and automation orchestration (n8n, Docker). Active projects center on content automation, transaction handling, and payment reconciliation—pain points that map directly to scaling a two-sided marketplace with manual content production bottlenecks and reconciliation friction.
Smartbox Group sells curated experience gift packages (stays, wellness, adventure, gastronomy) to B2C consumers across Europe, backed by a network of partner venues. The company employs 1,100 people across Europe and generated approximately €500 million in annual business volume. The product catalog contains nearly 15,000 distinct experience offerings. Distribution spans 11 countries with localized marketing and operations. Current hiring is concentrated in product, marketing, and ops roles across Ireland, France, and Portugal—reflecting expansion in content strategy, category management, and platform automation.
Smartbox runs on AWS infrastructure with SAP/Oracle/NetSuite for transaction processing, PayPal/Stripe for payments, and n8n for workflow automation. AI tooling includes OpenAI API, Claude, Gemini, and Midjourney for content generation. Data layer uses SQL, Python, and Power BI.
Smartbox processes approximately 7 million experience gift transactions per year across its European network, generating nearly €500 million in annual business volume.
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