Company profile

SmartAsset Tech Stack

Consumer personal finance content and financial advisor lead generation

Software Development New York, NY 201–500 employees Privately Held

SmartAsset pairs a consumer personal-finance site built on calculators and educational content with a marketing platform that routes those consumers to fiduciary advisors. The stack runs Java, Python/FastAPI and React on AWS with Kubernetes and ECS, and WordPress alongside an active CMS migration. Marketing automation is layered across HubSpot, Marketo, Zapier and n8n. Hiring is spread evenly across engineering, marketing and sales, which fits a business that monetizes its traffic through advisor demand.

Tech Stack 25 technologies

Core StackJava React Node.js AWS Figma Salesforce Tableau LinkedIn Ads Mixpanel Python FastAPI Kubernetes HubSpot Marketo Zapier n8n Google Ads WordPress HTML/CSS Google Search AWS ECS

What SmartAsset Is BuildingChallenges and projects from their job posts

◆Challenges

Adding new business to fast-growing client base
Scaling demand generation
Handling high-volume outbound calls

▲Active Projects

Content management system migration
Web platform scaling
Multichannel demand-generation campaigns across paid and organic
End-to-end webinar and event strategy
Design system maintenance

Hiring Activity

Steady7 roles · 3 in 30d

Department

Engineering

Marketing

Sales

Product

Seniority

Junior

Senior

Mid

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About SmartAsset

SmartAsset is a privately held company headquartered in New York, NY, with 201–500 employees. It publishes personal finance information, including educational content and personalized calculators and tools, for consumers. Through its Advisor Marketing Platform (AMP), it connects those consumers with fiduciary financial advisors, who form its business customer base. Its focus areas include retirement, financial modeling, lead generation and client acquisition for advisors. Hiring is currently concentrated in the United States.

HeadquartersNew York, NY

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does SmartAsset use?

SmartAsset uses Java, Python with FastAPI, Node.js and React on AWS, with Kubernetes and AWS ECS. It also runs WordPress, Salesforce, HubSpot, Marketo, Mixpanel, Tableau, Zapier and n8n.

What is SmartAsset working on?

Job posts point to a content management system migration, scaling of its web platform, design system maintenance, and multichannel demand-generation programs that include webinars and events.

Is SmartAsset hiring?

Yes. SmartAsset is hiring at a steady pace in the United States, with openings balanced across engineering, marketing, sales and product at junior through senior levels.

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How this profile is built

SmartAsset's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.