SmartAsset Tech Stack
Financial content platform with advisor marketplace and AI-driven lead gen
SmartAsset reaches 59 million monthly users through consumer financial calculators and educational content, plus operates an advisor marketplace (AMP) that connects consumers with fiduciary advisors. The tech stack—Python, FastAPI, React, Kubernetes on AWS—supports both content delivery and lead-gen infrastructure. Active projects signal a major shift: scaling backend systems for predictive and generative AI, building AI-native GTM automation, and migrating off legacy content management systems. Hiring is accelerating with emphasis on senior and director-level sales and engineering roles, suggesting rapid expansion of the AMP revenue channel and infrastructure scaling.
Tech Stack 23 technologies
What SmartAsset Is Building
◆Challenges
- High volume outbound calls
- Meeting performance metrics
- Scaling b2b marketing engine
- Improving pipeline conversion
- Building ai-native go-to-market motion
- Migrating legacy content management system
- Scaling enterprise content management architecture
- Adding new business to fast growing client base
- High volume sales environment
- Implementing new accounting systems
▲Active Projects
- Data collection pipelines for large language model
- Design and implementation of ci/cd pipelines
- Scaling foundational backend systems for predictive and generative ai
- Webinar strategy end-to-end
- Automate workflows and standardize ai-driven gtm processes
- Build and expand co-marketing partnerships
- Content management system migration
- Enterprise content management architecture design
- Billing, customer deposit and revenue recognition system implementation
