Smarketer GmbH Tech Stack

Europe's largest pure-play Google Ads and Microsoft Advertising agency

Advertising Services Berlin 201–500 employees Founded 2011 Public Company

Smarketer is a Berlin-based Google Ads and Microsoft Advertising specialist serving SMBs across Europe. The tech stack reveals a two-tier operation: paid-search management tools (Google Ads, Microsoft Advertising, Amazon Advertising) paired with a modern analytics backend (BigQuery, dbt, Power BI), suggesting they're moving beyond campaign execution toward data-driven optimization and internal tooling. Hiring is accelerating with a marketing-heavy focus (8 of 16 open roles), indicating growth in creative output and account management rather than engineering infrastructure.

Tech Stack 16 technologies

Core StackGoogle Ads Dynamics 365 HubSpot Salesforce BigQuery dbt Power BI GitHub Copilot Microsoft Advertising LinkedIn PandaDoc CSS Amazon Advertising Amazon Ads SQL

AdoptingGoogle Ads CSS

What Smarketer GmbH Is Building

◆Challenges

Scaling partnerships
Low conversion rates
Implementing a2a products
Optimizing paid search campaigns
Increasing qualified leads
Increasing amazon visibility
Improving amazon performance
Unstructured data transformation

▲Active Projects

A/b testing
Optimizing amazon advertising campaigns
Landing page redesign
Onboarding & implementierung unserer a2a-produkte
Partnergewinnung & verkauf digitaler produkte
Onboarding new customers
Leading internal taskforces
Onboarding & implementation of a2a products
Event organization (webinars, partner formats)
End-to-end content funnel

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Sales

Data

Ops

Support

Seniority

Junior

Senior

Manager

Intern

Lead

Notable leadership hires: Team Lead Operations

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About Smarketer GmbH

Smarketer helps small and mid-market companies acquire customers and scale revenue through managed Google Ads, Microsoft Advertising, and Amazon Advertising campaigns. Founded in 2011 and based in Berlin, the company serves SMB clients across Europe who lack in-house paid-search expertise. The service footprint spans keyword research, campaign setup, A/B testing, landing-page optimization, and ongoing performance monitoring. Current initiatives include partnership expansion, A2A product onboarding, webinar-based lead generation, and campaign optimization across search and shopping channels. The team is actively hiring across marketing, sales, and operations roles in Germany.

HeadquartersBerlin

Company Size201–500 employees

Founded2011

Hiring MarketsGermany

Frequently Asked Questions

What advertising platforms does Smarketer specialize in?

Smarketer specializes in Google Ads (search, shopping, display, YouTube), Microsoft Advertising, and Amazon Advertising. The company also offers Google Ads training and consultation for SMBs.

Where is Smarketer headquartered?

Smarketer is headquartered in Berlin, Germany. The company was founded in 2011 and operates as a public company with 201–500 employees.