SimplePractice Tech Stack

Practice management platform for health and wellness professionals

Software Development Santa Monica, California 501–1,000 employees Founded 2012 Public Company

SimplePractice serves over 250,000 health and wellness practitioners with a fully integrated practice management system covering scheduling, billing, telehealth, and client engagement. The company is actively building an ML platform and LLM/AI features while adopting Gong, ZoomInfo, and DocuSign—indicating a shift toward AI-assisted workflows and sales enablement. Heavy engineering focus (14 roles open) combined with concurrent projects in platform modernization and technical debt management suggests the core product is maturing, with investment flowing toward automation and compliance infrastructure.

Tech Stack 76 technologies

Core StackTableau Python Looker Power BI AWS Terraform Docker MySQL Datadog Ansible PagerDuty Ruby Linux CloudFormation HubSpot Salesloft Iterable Mixpanel Asana Google Ads SQL Semaphore Bash AWS Aurora Outreach LinkedIn SAST DAST Appcues Bing Ads+35 more

AdoptingRAG Gong ZoomInfo DocuSign

What SimplePractice Is Building

◆Challenges

Ensuring compliance with healthcare regulations
High-friction user tasks
Technical debt
Reducing administrative burden
Optimizing reporting pipelines
Accelerating close timelines
Streamlining financial close processes
Improving clinician workflow efficiency
Maintaining compliance with hitrust csf
Evolving data stack

▲Active Projects

Ml platform
Erp enhancements and system implementations
Llm/ai feature development
Billing and claims flow design
Design system implementation
Marketing website redesign
Implementing new sales tech stack
Platform modernization initiatives
Technical debt management
Ai-driven security solutions

Hiring Activity

Steady55 roles · 20 in 30d

Department

Engineering

Data

Marketing

Product

Design

Finance

Support

Sales

Seniority

Senior

Mid

Director

Junior

Lead

Manager

Principal

Notable leadership hires: Director of Engineering, Associate Creative Director, Finance Director, Product Marketing Director, Tech Lead

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About SimplePractice

SimplePractice is a public practice management software company founded in 2012, headquartered in Santa Monica. The platform enables therapists, counselors, and other independent health practitioners to operate fully virtual, hybrid, or in-office settings through integrated telehealth, online booking, paperless intakes, insurance billing, and secure client communication. The company operates at 501–1,000 employees across engineering, data, product, marketing, design, and sales—with hiring activity in the United States and Mexico. Core product surfaces include EHR, therapy documentation, appointment scheduling, billing workflows, and a client portal.

HeadquartersSanta Monica, California

Company Size501–1,000 employees

Founded2012

Hiring MarketsMexico, United States

Frequently Asked Questions

What tech stack does SimplePractice use?

SQL, Python, Ruby, AWS (including Aurora and CloudFormation), Docker, Terraform, Tableau, Looker, Power BI, Datadog, PagerDuty, HubSpot, Outreach, Salesloft, and security scanning tools (SAST/DAST).

What AI and LLM work is SimplePractice doing?

Active projects include LLM/AI feature development, an ML platform, and AI-driven security solutions. The company is also adopting Retrieval-Augmented Generation (RAG) technology.