Showpad Tech Stack

AI-powered field sales enablement platform post-Showpad/Bigtincan merger

Software Development Ghent 501–1,000 employees Founded 2011 Privately Held

Showpad merged with Bigtincan to create a unified AI-native revenue platform for complex field sales. The tech stack reveals a data-heavy architecture (AWS + Redshift + Kafka + Spark Streaming + dbt + Delta Lake + Iceberg) built for real-time insights and content activation at scale. Current hiring skews heavily toward sales (10 open roles) and VP-level positions (8), signaling a scaling-up phase focused on go-to-market expansion rather than product engineering—consistent with active projects around reseller models, trial-to-customer conversion, and international expansion into France, Nordics, and regional markets.

Tech Stack 46 technologies

Core StackAWS AWS Glue AWS Lambda Redshift TypeScript Python Docker Kubernetes dbt Kafka Delta Lake Salesforce Iceberg ClickHouse CloudFormation AWS CDK AWS Lake Formation AWS Step Functions IAM VPC AWS ECS AWS Fargate Git Kinesis Spark Streaming Parquet SQL API Gateway Athena OpenSearch+12 more

AdoptingSalesforce Google

What Showpad Is Building

◆Challenges

Converting trials to customers
Embedding within enterprise technology ecosystem
Accelerating international expansion
Reducing customer acquisition costs
Extending market reach
Optimizing platform scalability
Improving organizational effectiveness
Highly competitive market
Low adoption
Low retention

▲Active Projects

Reseller expansion into priority markets
Launch reseller model in france and nordics
Build local strategic partnerships
Local strategic partnership development
Cloud-native data platform
Self-service roi calculators
Trial implementation management
Custom demo environments
Trial implementation projects
Eos launch

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Sales

Engineering

Marketing

Data

Seniority

Senior

Mid

Intern

Manager

Principal

Staff

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About Showpad

Showpad (post-merger) operates an AI-powered platform for field sales teams, content readiness, and revenue enablement. The company serves manufacturing, healthcare, CPG, and enterprise tech sectors across 2,000+ combined customers globally. Built on AWS infrastructure with a modern data stack (Kafka, Spark, dbt, Delta Lake, Redshift), the platform handles content distribution, sales readiness, and engagement tracking. Current focus is on international reseller expansion, trial-to-customer conversion optimization, and building ROI calculators to reduce customer acquisition friction. Engineering is lean relative to sales and commercial headcount, indicating a maturing product with sales-led growth as the primary scaling lever.

HeadquartersGhent

Company Size501–1,000 employees

Founded2011

Hiring MarketsRomania, United Kingdom, United States, Belgium, India, Australia

Frequently Asked Questions

What tech stack does Showpad use?

AWS-native architecture with Redshift, Kafka, Spark Streaming, dbt, Delta Lake, and Iceberg for data pipelines; TypeScript and Python for application logic; Kubernetes/ECS for orchestration; Salesforce for CRM integration.

Is Showpad hiring sales roles?

Yes. 10 of 26 active roles are in sales, with 8 VP-level positions open across sales and other departments, indicating rapid commercial scaling.

What countries does Showpad hire in?

Romania, United Kingdom, United States, Belgium, India, and Australia.