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Company profile

Shift Paradigm Tech Stack

Martech consultancy implementing Adobe, Salesforce, and Braze stacks

Business Consulting and Services Austin, Texas 201–500 employees Privately Held
shiftparadigm.com LinkedIn

Shift Paradigm is an Austin-based marketing technology consultancy whose stack spans Adobe Experience Platform, Salesforce Data Cloud, and Braze alongside a modern data layer of Databricks, Snowflake, dbt, and Hightouch. Accelerating, senior-heavy hiring tilted toward engineering and data, plus projects on semantic models for AI agents and Agentforce in the stack, signal a push from campaign execution into AI-ready data engineering services.

Tech Stack 34 technologies

Core StackSalesforce Optimizely Braze Python dbt Unity Catalog Databricks Snowflake Marketo MuleSoft Adobe Experience Cloud Adobe Hightouch Adobe Experience Platform Adobe Experience Manager Adobe Target Adobe Journey Optimizer Adobe Campaign Salesforce Marketing Cloud Real-Time CDP Salesforce Account Engagement Salesforce Data Cloud Salesforce Agentforce Salesforce Sales Cloud Salesforce Einstein Adobe Launch Adobe Real-time Customer Data Platform Adobe Customer Journey Analytics HTML/CSS AMPscript+4 more
AdoptingSalesforce Optimizely Braze Real-Time CDP Adobe Journey Optimizer Adobe Experience Cloud

What Shift Paradigm Is BuildingChallenges and projects from their job posts

◆Challenges

  • Underperforming, broken digital marketing tech stacks
  • Complex customer data across disconnected systems
  • Data governance, cataloging, and unified marketing metadata
  • Fitting AI adoption to real business needs
  • Delivering projects within budget and timeline

▲Active Projects

  • Semantic models for autonomous AI agents
  • Salesforce integration architecture build
  • Cross-system data integration pipelines
  • AI-assisted development tools integration
  • Predictive models built with Python
  • Analytics roadmaps for client engagements

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Engineering
5
Data
4
Marketing
3
Ops
1
Product
1
Sales
1

Seniority

Senior
9
Director
3
Lead
1
Principal
1
VP
1

Notable leadership hires: Marketo Technical Lead

Companies like Shift Paradigm

100+ Business Consulting and Services companies running Salesforce and Adobe

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About Shift Paradigm

Shift Paradigm is a privately held consulting firm headquartered in Austin, Texas, with 201–500 employees. It helps enterprise B2B and B2C organizations assess, implement, and optimize their marketing technology ecosystems. Services cover technology roadmaps and assessments, omnichannel campaign strategy and execution, reporting and analytics, and go-to-market playbooks. The firm partners with Adobe, Salesforce, and Braze, delivering work across platforms such as Marketo, Adobe Journey Optimizer, Salesforce Marketing Cloud, and real-time CDPs.

HeadquartersAustin, Texas
Company Size201–500 employees
Hiring MarketsUnited States

Frequently Asked Questions

What technologies does Shift Paradigm work with?

Shift Paradigm works across Adobe Experience Platform, Adobe Journey Optimizer, Real-Time CDP, Salesforce Marketing Cloud, Data Cloud, Agentforce, Marketo, Braze, and Optimizely, plus Databricks, Snowflake, dbt, and Hightouch for data.

Is Shift Paradigm hiring?

Yes. Hiring is accelerating in the United States, concentrated in engineering and data roles at senior and director levels, with additional marketing openings and a Marketo Technical Lead role.

What is Shift Paradigm working on?

Current initiatives include semantic models for autonomous AI agents, Salesforce integration architecture, cross-system data integration pipelines, AI-assisted development tooling, and predictive models built in Python.

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How this profile is built

Shift Paradigm's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.