Shift Paradigm Tech Stack

Salesforce and Adobe implementation partner for B2B and B2C martech transformation

Business Consulting and Services Austin, Texas 201–500 employees Privately Held

Shift Paradigm is a marketing technology services firm anchored in Salesforce and Adobe ecosystems, with deep implementation and optimization capabilities across both platforms' suites. The tech stack reveals a partner operating primarily as an integrator—Salesforce Marketing Cloud, Account Engagement, Data Cloud, and Adobe Experience Platform dominate their tooling—while active projects around unified data models, closed-loop attribution, and real-time personalization suggest they're helping clients solve the classic martech fragmentation problem. The hiring shape (5 marketing, 3 engineering, 1 ops) and seniority mix (4 directors, 4 seniors) indicate a services-led model weighted toward client-facing strategy and delivery over product development.

Tech Stack 22 technologies

Core StackMarketo Salesforce Figma Salesforce Marketing Cloud Salesforce Account Engagement Salesforce Data Cloud Salesforce Agentforce Salesforce Sales Cloud Salesforce Einstein Adobe Experience Platform Adobe Experience Manager Adobe Journey Optimizer Adobe Campaign Adobe Target Adobe Experience Cloud Real-Time CDP Adobe Launch Adobe Real-time Customer Data Platform Adobe Customer Journey Analytics HTML/CSS AmpScript Litmus

What Shift Paradigm Is Building

◆Challenges

Complex data models
Rigid fortune 500 processes
Budget adherence
Process inefficiencies
Risk escalation
Existing account expansion
Static campaigns
Technical debt
Build 360 customer profiles
Enable real-time personalized journeys

▲Active Projects

Email testing and qa
Pm discipline standardization
Special taskforce leadership
Unified data models and identity resolution strategies
Closed-loop reporting and multi-touch attribution
Unify salesforce technologies with broader martech stack
Adobe-centric enterprise digital transformation projects
Integration frameworks for adobe technologies
Ai/ml enablement initiatives
Web-based a/b/n tests

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Marketing

Engineering

Ops

Sales

Support

Seniority

Director

Senior

Lead

Mid

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About Shift Paradigm

Shift Paradigm advises mid-market and enterprise B2B and B2C organizations on marketing technology strategy, implementation, and optimization. The firm offers technology assessments, omnichannel campaign strategy and execution, customer data architecture, analytics and reporting, and go-to-market playbooks. They operate as an Adobe and Salesforce partner, meaning they sell and implement solutions from both vendors' portfolios. The company has worked with thousands of organizations over 15+ years, ranging from technology roadmap design through full ecosystem operationalization. Based in Austin, the firm operates with 201–500 employees across the United States.

HeadquartersAustin, Texas

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What marketing technologies does Shift Paradigm specialize in?

Shift Paradigm specializes in Salesforce (Marketing Cloud, Account Engagement, Data Cloud, Sales Cloud) and Adobe (Experience Platform, Journey Optimizer, Campaign, Target, Real-Time CDP, Experience Manager). They also work with Marketo, HTML/CSS, and testing tools like Litmus.

What is Shift Paradigm working on?

Current projects include unified data models and identity resolution, closed-loop reporting and multi-touch attribution, Salesforce and Adobe technology unification, AI/ML enablement, real-time personalized journeys, and email QA standardization.