Shift Paradigm Tech Stack

Marketing technology consulting and implementation partner

Business Consulting and Services Austin, Texas 201–500 employees Privately Held

Shift Paradigm is a consulting firm focused on marketing technology strategy, implementation, and optimization for enterprise B2B and B2C organizations. The tech stack is heavily weighted toward Adobe (Experience Manager, Experience Cloud, Journey Optimizer, Real-Time CDP, Customer Journey Analytics) and Salesforce (Marketing Cloud, Account Engagement, Data Cloud, Sales Cloud), with secondary tools like Braze, Optimizely, and 6sense — a composition that signals deep platform expertise in the Adobe-Salesforce ecosystem. Current hiring is sales-heavy (4 of 10 open roles), with senior-level positions dominating, indicating a focus on enterprise account development and service delivery scaling.

Tech Stack 27 technologies

Core StackOptimizely Salesforce Braze 6sense Marketo Figma Adobe Experience Manager Adobe LinkedIn Sales Navigator Adobe Experience Cloud Salesforce Marketing Cloud Salesforce Account Engagement Salesforce Data Cloud Salesforce Agentforce Salesforce Sales Cloud Salesforce Einstein Adobe Experience Platform Adobe Journey Optimizer Adobe Campaign Adobe Target Real-Time CDP Adobe Launch Adobe Real-time Customer Data Platform Adobe Customer Journey Analytics HTML/CSS AmpScript Litmus

What Shift Paradigm Is Building

◆Challenges

Fragmented digital ecosystems
Underserved lifecycle data strategy
Scope creep
Protect margin
Complexity of modern digital marketing
Tech stack performance
Underserved marketing automation
Financial risk
Complex marketing technology needs
Budget burn

▲Active Projects

Build a practice
Targeted email cadence campaigns
Pipeline development for enterprise digital marketing clients
Client qualification and handoff to client partner
Build documentation and templates
Onboarding materials
Practice infrastructure

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Sales

Marketing

Product

Seniority

Senior

Mid

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About Shift Paradigm

Shift Paradigm advises enterprise marketing and revenue teams on digital transformation, marketing technology roadmaps, omnichannel campaign strategy, and customer data architecture. The firm has worked with thousands of B2B and B2C organizations over 15 years, delivering services across technology assessment, campaign execution, analytics, and go-to-market strategy. They partner with Adobe, Salesforce, and Braze as authorized solution partners. The company operates with 201–500 employees from Austin, Texas, and serves mid-market to enterprise clients navigating fragmented digital ecosystems and complex marketing automation needs.

HeadquartersAustin, Texas

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What marketing technology platforms does Shift Paradigm specialize in?

Shift Paradigm specializes in Adobe (Experience Manager, Experience Cloud, Journey Optimizer, Real-Time CDP) and Salesforce (Marketing Cloud, Account Engagement, Data Cloud, Sales Cloud) implementations and optimization. They also work with Braze, Optimizely, and 6sense as part of enterprise martech stacks.

What services does Shift Paradigm offer?

Shift Paradigm offers technology roadmaps and assessments, omnichannel campaign strategy and execution, customer data platform strategy, reporting and analytics, and go-to-market playbooks for enterprise marketing and revenue teams.

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How this profile is built

Shift Paradigm's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.