Rugiet Tech Stack

Digital-first men's health clinic delivering ED, hair loss, and TRT treatments

Wellness and Fitness Services Austin, Texas 51–200 employees Founded 2020 Privately Held

Rugiet operates a telehealth platform for men's health conditions, built on Ruby on Rails + React/Next.js with analytics across Looker, Tableau, and Domo. The company is adopting Snowflake and addressing legacy ETL migration — a shift toward cloud-native data infrastructure that supports their stated goal to build a scalable ML-ready foundation. Hiring is weighted heavily toward marketing (7 roles) and design (4 roles) relative to engineering (2), indicating a growth-stage business prioritizing customer acquisition and brand surface over backend scaling.

Tech Stack 34 technologies

Core StackFigma Adobe Creative Cloud Ruby on Rails React Next.js Google Analytics Looker Tableau Google Ads Canva Google Slides Segment Google Meta Domo Google Analytics 4 Meta Ads Manager SQL Excel Google Sheets Hootsuite Instagram TikTok X LinkedIn YouTube Pinterest Bing Ads Google Display Network Taboola+3 more

AdoptingSnowflake

What Rugiet Is Building

◆Challenges

Scaling paid acquisition channels
Scaling efficiency
Culture maintenance
Identifying recurring patient issues
Creative output optimization
Improving patient experience
Reducing mean time to resolution
Talent attraction
Improving observability
Migrating legacy etl to cloud

▲Active Projects

Brand building
Run-and-gun social shoots
Migration to snowflake
Build scalable ml-ready foundation
Develop personalization feature sets
Customer-facing features end-to-end
Core domain ownership (patient flows, prescribing, payments, internal tools)
Email and social content design
Paid media performance analysis
Campaign post-launch reviews

Hiring Activity

Decelerating20 roles · 3 in 30d

Department

Marketing

Design

Engineering

Support

Data

Healthcare

Sales

Seniority

Senior

Mid

Director

Junior

Manager

Staff

Notable leadership hires: Creative Director, Growth Director

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About Rugiet

Rugiet delivers prescription treatments for erectile dysfunction, hair loss, weight management, and testosterone replacement therapy via a licensed telehealth platform. The company targets men seeking alternatives to traditional clinic visits, removing friction through digital intake, remote consultations, and direct-to-patient medication delivery. Based in Austin, Texas, and founded in 2020, Rugiet operates across clinical care coordination, patient acquisition, and product development. Active projects span patient flow optimization, personalized treatment recommendations, paid-media performance, and the technical migration to Snowflake—reflecting concurrent scaling efforts in acquisition efficiency and data infrastructure.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2020

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Rugiet use?

Backend: Ruby on Rails. Frontend: React and Next.js. Analytics: Looker, Tableau, Domo, Google Analytics. Marketing: Segment, Google Ads, Meta Ads, Hootsuite, TikTok, LinkedIn. Design: Figma, Adobe Creative Cloud. Adopting: Snowflake.

What is Rugiet working on?

Core projects: scaling paid acquisition channels, building ML-ready data infrastructure (Snowflake migration), developing personalization features, optimizing creative output, and improving patient experience and observability across prescription and payment flows.