European specialty collectibles retailer shifting to Shopify-based digital commerce
Richard Borek is a 130-year-old German collectibles house (coins, precious metals, licensed products) with ~800 employees, now actively migrating its mail-order and direct-sales operations onto Shopify. The tech stack reveals a hybrid state: enterprise SAP backbone paired with modern web tooling (Next.js, React, TypeScript) and social-first content workflows (TikTok, Instagram, CapCut). Active hiring across construction, ops, and marketing—combined with projects targeting churn reduction, inventory optimization, and supplier cost control—suggests a company modernizing its supply chain and e-commerce conversion funnel simultaneously.
Richard Borek Unternehmensgruppe, founded in Braunschweig in 1893, operates as Europe's leading distance-retail provider of exclusive collectible products, particularly precious-metal coins and licensed merchandise. The group includes MDM, claimed to be the world's largest coin trading house, and handles products for institutional partners including FIFA and the German Olympic Sports Association. With approximately 800 employees across Germany, the company balances a century-old direct-marketing heritage with digital transformation: expanding social-media presence (Instagram, TikTok), transitioning e-commerce infrastructure to Shopify, and optimizing procurement and inventory operations.
Core systems: SAP (ERP), Shopify (e-commerce). Development: Next.js, React, TypeScript, JavaScript, HTML, CSS, Kubernetes, CI/CD. Design & content: Figma, Adobe Creative Suite, CapCut, Final Cut Pro. Office & collaboration: Microsoft Office suite. Marketing & social: Instagram, TikTok, Meta.
Shopify platform migration, supplier cost reduction, inventory optimization, and churn reduction. Active projects include social-media strategy alignment (Instagram/TikTok short videos), community management, coin trend research, new product development, and sales-optimization initiatives to boost repeat purchase rates.
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