German multichannel bike retailer with 18 stores and ecommerce platform
Fahrrad-XXL.de operates a hybrid retail model across 18 physical locations and an online storefront, selling over 300 bike brands plus apparel and accessories across Germany. The company is mid-way through a major ERP transformation—moving to Odoo with AI tools integration while managing a 230-person hiring surge (100 roles posted in the last 30 days). Hiring skews heavily sales and operations, but the tech stack (Dynamics 365, SAP, Odoo, Azure) and active projects around workflow optimization and process automation suggest they're tackling internal efficiency as aggressively as top-line growth.
Notable leadership hires: Workshop Lead
Fahrrad-XXL.de is one of Germany's leading ecommerce retailers focused on bicycles, operating since 2012 with headquarters in Frankfurt. The company combines 18 retail locations with a web storefront to serve customers across Germany, offering one of the broadest bike selections in the market—ranging from children's bikes and commuter models to e-bikes, gravel bikes, and mountain bikes, plus clothing and accessories. The business model emphasizes expert guidance at every customer touchpoint, both online and in-store. The company is publicly listed and currently scaling operations across sales, fulfillment, and support while undergoing a significant ERP modernization initiative.
Frankfurt am Main, Germany. The company operates 18 physical retail locations across Germany alongside its main ecommerce platform.
The company is rolling out Odoo as its new ERP, integrating AI tools for process optimization. This is a major transformation project currently underway.
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