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PERGOLUX Tech Stack

Direct-to-consumer pergola and outdoor living e-commerce platform

Online and Mail Order Retail Frankfurt, Hesse 201–500 employees Privately Held

Pergolux operates a global D2C e-commerce business selling outdoor structures designed in Norway, with a 201–500-person team split heavily toward sales (22), marketing (15), and support (13). The tech stack reflects a maturing e-commerce infrastructure: Shopify + Klaviyo for commerce and email, HubSpot and Aircall for CRM and sales ops, plus data and analytics layers (dbt, Snowflake, BigQuery, Looker Studio). Active hiring is decelerating and concentrated on sales, marketing, and support roles across eight countries — suggesting expansion efforts are encountering friction that projects like full-funnel optimization and sales-process scaling are meant to solve.

Tech Stack 44 technologies

Core StackHubSpot Shopify Klaviyo Google Analytics Salesforce dbt Snowflake Google Ads Python Zendesk Slack BigQuery Redshift Airtable Airbyte Fivetran Meta Google HTML/CSS CNC SQL Git YouTube Google Analytics 4 Looker Studio ERP WMS Aircall Excel Notion+13 more
AdoptingHubSpot WMS Aircall

What PERGOLUX Is Building

Challenges

  • Improving conversion rates across checkout flows
  • Customer satisfaction
  • Scaling across multiple markets
  • Reducing downtime
  • Identifying bottlenecks early
  • Lead conversion improvement
  • Paid acquisition dependency
  • Shortening sales cycles
  • Scaling sales processes
  • Resolution time

Active Projects

  • Customer service strategy implementation
  • Full funnel optimization
  • Post-sale experience improvement
  • Sales forecasting
  • Pilot projects to improve service quality
  • Sales performance tracking
  • A/b testing and cro program
  • Seo strategy development
  • Consolidation in lucanet
  • Payment provider consolidation

Hiring Activity

Decelerating80 roles · 20 in 30d

Department

Sales
22
Marketing
15
Support
13
Finance
7
Ops
7
Manufacturing
6
Data
3
HR
2

Seniority

Mid
28
Manager
14
Senior
13
Junior
10
Lead
10
Intern
2
Director
1

Notable leadership hires: Operations Director, Customer Service Lead, Sales Lead, Customer Service Team Lead, Marketing Lead

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About PERGOLUX

Pergolux manufactures and sells pergolas and roofing systems for outdoor living, serving residential customers globally through a direct e-commerce model. The company is headquartered in Frankfurt, Germany, and operates on a Norway-designed product line sold via Shopify storefronts. The operational footprint spans manufacturing, fulfillment (WMS/ERP stack), and sales teams across North America, Europe, South America, and Australia. Current priorities center on improving conversion rates, shortening sales cycles, and reducing customer resolution times.

HeadquartersFrankfurt, Hesse
Company Size201–500 employees
Hiring MarketsGermany, United Kingdom, Canada, Mexico, Chile, Brazil, United States, Australia

Frequently Asked Questions

What tech stack does Pergolux use?

Shopify and Klaviyo for commerce; HubSpot and Aircall for sales/CRM; dbt, Snowflake, BigQuery for data; Google Analytics 4 and Looker Studio for analytics; WMS and ERP for fulfillment.

Where is Pergolux headquartered?

Frankfurt, Hesse, Germany. The company operates globally with manufacturing and sales footprint across Europe, North America, South America, and Australia.

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