Financial services market intelligence through surveys and user experience research
RFI Global combines proprietary survey data with digital UX research to serve financial services leaders. The tech stack (Python, R, React, GraphQL, PostHog, Mixpanel) and project list reveal an organization scaling from manual research delivery toward automation: AI-assisted insight discovery, automated reporting outputs, and simplified templates dominate the roadmap. The pain-point pattern—low panel engagement, high churn, ad-hoc reporting hours, slow insight discovery—suggests the 2026 iSky acquisition was designed to close a gap between what-customers-do (survey data) and why-they-do-it (UX insights), but operationalizing that combination is still a work in progress.
RFI Global is a UK-based market research company that serves financial services firms globally. Founded in 2006, the firm operates syndicated and custom research programs covering consumer and business attitudes toward banking, payments, fintech, and related services. In October 2026, RFI acquired iSky Research to integrate digital user experience mapping with its survey-driven intelligence. The company employs 51–200 people, primarily researchers and analysts, and is actively hiring across research, engineering, and operations roles in the UK, Australia, and Singapore.
Python, R, JavaScript, React, TypeScript, GraphQL, SPSS, and analytics tools (PostHog, Mixpanel). They also rely on Q statistical software, Excel, and PowerPoint for reporting and delivery.
AI-assisted insight discovery, automated reporting (PowerPoint and Excel outputs), panel recruitment, UX research portal (iSky Radar), and simplified reporting templates to reduce manual delivery work.
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