GKL Marketing-Marktforschung Gmbh & Co. KG Tech Stack

Price intelligence and retail market research across Europe

Market Research Berlin 11–50 employees Founded 1993 Privately Held

GKL is a market research firm specializing in price data collection and monitoring across retail and supermarket networks. The 11–50 person team—heavily weighted toward research and junior staff—is actively scaling across Germany, Austria, Hungary, and Slovenia while modernizing legacy systems: they're rolling out ClickUp and ChatGPT, rebuilding desktop tooling in .NET/WPF, and migrating data infrastructure onto SQL Server. The hiring velocity and project mix signal a shift from manual price surveys toward automated collection and internal process optimization.

Tech Stack 11 technologies

Core StackClickUp SQL Server .NET JavaScript C# Outlook Excel ChatGPT WPF Telerik SQL

What GKL Marketing-Marktforschung Gmbh & Co. KG Is Building

◆Challenges

Data management process improvement
Optimizing internal processes
Optimizing organizational structures
Modernizing internal tools

▲Active Projects

Price data collection
Price monitoring in supermarkets
Optimizing internal processes
Implementing modern tools
Price scanning in supermarkets
Price survey projects
Price monitoring in retail markets
Implementing clickup and chatgpt
Digital tool rollout
Desktop application development with wpf, .net, ms sql server, telerik

Hiring Activity

Accelerating60 roles · 30 in 30d

Department

Research

Marketing

Ops

Engineering

Seniority

Junior

Intern

Mid

Company intelligence

Find more companies like GKL Marketing-Marktforschung Gmbh & Co. KG by tech stack, pain points and active projects

Get started free

About GKL Marketing-Marktforschung Gmbh & Co. KG

GKL Marketing-Marktforschung operates as a price intelligence and market research provider, collecting and monitoring retail price data across supermarkets and consumer goods categories in Central Europe. Founded in 1993 and based in Berlin, the firm conducts specialized price research including shelf-price surveys, shopping-basket analysis, and online price monitoring. The business model depends on fieldwork (price scanning, data collection) paired with analytical services for consumer goods manufacturers and retailers seeking competitive pricing intelligence.

HeadquartersBerlin

Company Size11–50 employees

Founded1993

Hiring MarketsGermany, Austria, Hungary, Slovenia

Frequently Asked Questions

What is GKL Marketing-Marktforschung's tech stack?

Outlook, Excel, ClickUp, ChatGPT, SQL Server, .NET, WPF, Telerik, JavaScript, and C# form the core. They are actively implementing ClickUp and ChatGPT as part of a digital tool rollout.

What countries does GKL Marketing hire in?

Germany, Austria, Hungary, and Slovenia — reflecting their geographic expansion across Central European retail markets.