E-bike marketplace with subscription and rental models across Europe
Rebike Mobility operates a multi-channel e-mobility business—reselling refurbished premium e-bikes, offering subscription access, and running rental stations. The tech stack is Shopify-centric (Liquid, GraphQL, Shopify Functions) with cloud infrastructure (AWS EKS, Kubernetes, Terraform) and observability (Prometheus, Grafana, Elasticsearch), but hiring velocity is decelerating while sales roles dominate the department mix (20 of 38 active roles). Top pain points cluster around store operations, sales targets, and technical staffing gaps—suggesting execution challenges outpacing infrastructure maturity.
Rebike Mobility GmbH, founded in 2018 and headquartered in Munich, operates a cross-brand platform for premium e-bikes targeting consumers across multiple purchasing behaviors: outright sales of refurbished stock, monthly subscription access, and short-term rentals at holiday destinations. The business model spans three interconnected channels: an e-commerce storefront (rebike.com), a subscription service (ebike-abo.de), and rental stations (rebike.com/verleih). With 51–200 employees concentrated in Germany and active projects spanning new store openings, refurbishment workflows, assembly processes, and online marketing, the company is scaling physical retail footprint alongside digital sales.
Shopify with Liquid and GraphQL for storefronts, AWS (EKS, RDS, VPC) and Kubernetes for infrastructure, Elasticsearch for search, Prometheus and Grafana for monitoring, HubSpot for CRM, and GitLab/GitHub Actions for CI/CD.
Expanding physical retail (new store concepts, store-in-store formats, March 2026 opening in Herne), scaling refurbishment and assembly workflows, optimizing store processes, and aligning online marketing with store operations.
Other companies in the same industry, closest in size