Vertically integrated natural skincare brand scaling from proprietary farms and R&D in India
RAS manufactures premium skincare products from its own farms and research facility in Chhattisgarh, controlling the supply chain from ingredient sourcing to finished goods. The company is actively hiring across marketing (7 open roles) and finance (4), with leadership focus on digital revenue and performance marketing—signaling an acceleration from direct-to-consumer channels. Current work centers on margin analysis, manufacturing process validation, and demand forecasting, while batch-failure reduction and ad-spend efficiency remain operational friction points.
Notable leadership hires: Digital Revenue Lead
RAS is a vertically integrated skincare brand founded in 2017, based in Mumbai, that sources and manufactures natural ingredients from proprietary farms in Raipur, Chhattisgarh. The company positions itself around transparency and responsibility in formulation, emphasizing India's indigenous botanical heritage. At 51–200 employees, RAS operates across product development, manufacturing, finance, and direct-to-consumer sales channels including marketplace partnerships. Current growth initiatives include catalog optimization, event-based sales strategy, and cost-structure optimization across retail and digital channels.
Core systems include Tally and SAP for ERP, Zoho for operations, Salesforce for CRM, and Power BI/Tableau for analytics. Marketing and content run on Meta, Google, Instagram, YouTube, and Adobe Creative Cloud. No cloud migration or major tooling changes are documented.
At a proprietary vertically integrated facility and farms in Raipur, Chhattisgarh. The company controls ingredient sourcing, R&D, and manufacturing in-house.
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