Social media analytics platform with API-first architecture and data warehouse integrations
Facelift Data Studio aggregates social media metrics across Instagram, Facebook, X, LinkedIn, YouTube, and Snapchat into a single analytics interface. The tech stack reveals a mature, distributed systems approach: Kafka for event streaming, Kubernetes + Docker for container orchestration, GraphQL APIs, and direct integrations to Tableau and BigQuery. Active projects around cloud-native systems on AWS, infrastructure-as-code, and AI-augmented insights suggest the platform is shifting from a monolithic analytics tool toward a data-streaming backbone with real-time insights.
Facelift Data Studio (formerly quintly) is a social media analytics platform built for marketing teams at mid-market and enterprise companies. The product consolidates performance data from six major social networks and surfaces it through dashboards, benchmarking reports, and API access. The platform integrates downstream into data warehouses (Snowflake, BigQuery) and BI tools (Tableau), positioning it as a data source rather than a standalone reporting silo. Founded in 2010 and based in Hamburg, the company operates as a privately held organization with a 51–200-person team distributed across engineering, sales, product, and support.
Java, Spring Boot, and PHP on the backend; Angular and TypeScript on the frontend; Kafka for streaming; Kubernetes and Docker for orchestration; AWS and GCP for cloud infrastructure; Elasticsearch, Logstash, Kibana for observability.
Cloud-native system migration to AWS, infrastructure-as-code solutions, AI-augmented insights, authentication and security features, internal UI component library evolution, and automated deployment pipelines.
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