echoloc

PURESEOUL • The Home of K-Beauty Tech Stack

UK K-Beauty retailer scaling omnichannel operations across 10+ stores and online

Retail Health and Personal Care Products London, England 201–500 employees Founded 2019 Privately Held

PURESEOUL operates a three-channel beauty business — direct-to-consumer (DTC) e-commerce, 10+ physical retail locations, and B2B wholesale — built on a lean stack of AWS, business intelligence tools (Looker, Power BI, Tableau), and social commerce (TikTok Shop, Instagram). Active hiring is concentrated in marketing (5 roles) and operations (3 roles), with a secondary data team push, signaling a pivot from pure retail toward data-driven demand planning and cross-channel inventory optimization to address their core operational friction: inventory turnover, order fulfillment, and forecasting accuracy across three fragmented sales channels.

Tech Stack 15 technologies

Core StackAWS Looker Power BI Tableau Canva Monday.com TikTok Shop Excel Google Sheets CapCut TikTok Instagram YouTube Pinterest Microsoft Office

What PURESEOUL • The Home of K-Beauty Is Building

Challenges

  • Inventory turnover
  • Order fulfilment
  • Scaling across retail ecommerce wholesale channels
  • Efficiency and scalability of business processes
  • Systems upgrades and automation
  • Minimising excess inventory
  • Managing lead times
  • Improving forecasting accuracy
  • Process efficiency improvement
  • Automation implementation

Active Projects

  • Digital merchandising
  • Sales analysis
  • Cross-functional promotion collaboration
  • Systems upgrades and automation
  • Workflow enhancements
  • Data-driven demand planning
  • New product launches and seasonal campaigns
  • Forecast demand across multiple channels
  • B2b promotions or launches
  • Systems upgrades and tool adoption

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing
5
Ops
3
Data
2
Design
1
Executive
1
HR
1
Operations
1
Sales
1

Seniority

Junior
6
Mid
6
Manager
2
Lead
1
Company intelligence

Find more companies like PURESEOUL • The Home of K-Beauty by tech stack, pain points and active projects

Get started free

About PURESEOUL • The Home of K-Beauty

PURESEOUL is the largest Korean beauty specialist retailer in the UK, stocking over 2,000 products from 60+ direct partner brands across skincare, makeup, and haircare. Founded in 2019, the company operates 10+ physical stores in cities including London, Cardiff, and Manchester, alongside a DTC e-commerce platform and B2B distribution arm serving beauty retailers and brands. The business model combines retail experience (10,000+ five-star reviews) with expert import support and marketing services for Korean beauty brands entering the UK market. Current operational priorities center on scaling inventory management, demand forecasting, and fulfillment efficiency across their retail, e-commerce, and wholesale channels.

HeadquartersLondon, England
Company Size201–500 employees
Founded2019
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does PURESEOUL use?

AWS for infrastructure, Looker/Power BI/Tableau for analytics, TikTok Shop and Instagram for social commerce, and Monday.com for project management. Design and creative tools include Canva and CapCut.

How many stores does PURESEOUL have?

10+ physical locations across the UK in key cities including London, Cardiff, and Manchester, operating alongside their e-commerce platform and B2B distribution network.

Similar Companies in Retail Health and Personal Care Products

Other companies in the same industry, closest in size