UK K-Beauty retailer scaling omnichannel operations across 10+ stores and online
PURESEOUL operates a three-channel beauty business — direct-to-consumer (DTC) e-commerce, 10+ physical retail locations, and B2B wholesale — built on a lean stack of AWS, business intelligence tools (Looker, Power BI, Tableau), and social commerce (TikTok Shop, Instagram). Active hiring is concentrated in marketing (5 roles) and operations (3 roles), with a secondary data team push, signaling a pivot from pure retail toward data-driven demand planning and cross-channel inventory optimization to address their core operational friction: inventory turnover, order fulfillment, and forecasting accuracy across three fragmented sales channels.
PURESEOUL is the largest Korean beauty specialist retailer in the UK, stocking over 2,000 products from 60+ direct partner brands across skincare, makeup, and haircare. Founded in 2019, the company operates 10+ physical stores in cities including London, Cardiff, and Manchester, alongside a DTC e-commerce platform and B2B distribution arm serving beauty retailers and brands. The business model combines retail experience (10,000+ five-star reviews) with expert import support and marketing services for Korean beauty brands entering the UK market. Current operational priorities center on scaling inventory management, demand forecasting, and fulfillment efficiency across their retail, e-commerce, and wholesale channels.
AWS for infrastructure, Looker/Power BI/Tableau for analytics, TikTok Shop and Instagram for social commerce, and Monday.com for project management. Design and creative tools include Canva and CapCut.
10+ physical locations across the UK in key cities including London, Cardiff, and Manchester, operating alongside their e-commerce platform and B2B distribution network.
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