PulsePoint Tech Stack

Healthcare marketing platform using real-time data and programmatic advertising

Advertising Services New York, New York 201–500 employees Founded 2011 Privately Held

PulsePoint operates a data-driven healthcare advertising platform built on BigQuery, dbt, and Looker, with infrastructure spanning GCP, AWS, and Azure. The tech stack reflects a mature data-warehousing operation, but hiring velocity is accelerating primarily in data roles (5 of 7 open positions) alongside cloud cost challenges—suggesting the company is scaling data ingestion and measurement while managing infrastructure spend. Active projects underscore a pivot toward omnichannel analytics and cross-platform data integration (combining internal datasets with Medscape and WebMD), indicating consolidation work following the Internet Brands acquisition.

Tech Stack 56 technologies

Core StackBigQuery Apache Airflow Looker Tableau Jira Confluence Smartsheet Java dbt Angular MySQL Oracle PostgreSQL MongoDB Cassandra DynamoDB Docker AWS GitLab Signal LookML Liquid Jinja2 Cloud Build Spring Boot Spring MVC Spring Data JPA Spring Security Azure GCP+26 more

What PulsePoint Is Building

◆Challenges

Cloud budget burn
Scaling platform
Cleaner attribution
Performance of attribution and measurement solutions
Integrating data across multiple platforms
Improving testing efficiency and coverage
Unsustainable side responsibility
Service reliability issues
Enhancing dsp data offerings
Integrating new data sources

▲Active Projects

Observability infrastructure for gcp services
Cost monitoring and alerting for cloud spend
Hcp365
Signal
Omnichannel
Enterprise analytics and bi deliverables combining pulsepoint, medscape, and webmd data
Client-facing dashboards and internal reporting solutions
Standardized reporting frameworks and measurement methodologies for enterprise clients
Design and evolution of qa process
Lookml model maintenance and optimization

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Data

Engineering

Seniority

Senior

Mid

Director

Manager

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About PulsePoint

PulsePoint is a healthcare-focused programmatic advertising platform owned by Internet Brands, headquartered in New York. The company targets both healthcare professionals and consumer audiences using proprietary datasets and real-time campaign optimization. Its platform spans programmatic display, video, mobile, and native advertising, supported by a data infrastructure built on cloud data warehouses (BigQuery, Oracle, PostgreSQL, MongoDB, Cassandra) and BI/modeling layers (Looker, Tableau, dbt). With 201–500 employees and 13 years of operation, PulsePoint serves mid-market to enterprise healthcare advertisers and marketers requiring compliance-aware, accuracy-focused targeting.

HeadquartersNew York, New York

Company Size201–500 employees

Founded2011

Hiring MarketsIndia, United States, Indonesia

Frequently Asked Questions

What technology does PulsePoint use for data analytics?

PulsePoint uses BigQuery for warehousing, dbt for transformation, Looker and Tableau for BI, Apache Airflow for orchestration, and Spring Boot for backend services. Infrastructure is distributed across GCP, AWS, and Azure.

What is PulsePoint working on?

Current projects include omnichannel analytics, enterprise BI combining PulsePoint, Medscape, and WebMD data, cloud cost monitoring, observability infrastructure, and improving attribution and measurement performance across the platform.

How this profile is built

PulsePoint's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.