PMG Tech Stack

Independent platform company integrating strategy, media, and data operations

Advertising Services Dallas, Texas 1,001–5,000 employees Founded 2010 Privately Held

PMG operates a full-service platform built around Alli, a proprietary operating system that connects strategy, creative, media buying, and measurement. The tech stack reveals a data-intensive, cloud-first operation: SQL, Python, and dbt on Snowflake for analytics; AWS and GCP for compute; OpenAI and Bedrock for AI workloads; plus integrations across Amazon Marketing Cloud, Meta, TikTok, and Pinterest. Marketing dominates hiring (81 roles) while engineering and data teams remain lean (14 and 12), indicating operational maturity in client delivery but potential constraints in platform expansion.

Tech Stack 40 technologies

Core StackSalesforce Python JavaScript Node.js AWS OpenAI LangChain Snowflake dbt Terraform AWS Lambda AWS RDS Keynote PowerPoint Google Slides Excel SQL GCP Bedrock Vertex LinkedIn AWS ECS CI/CD Amazon Ads Instacart Amazon Marketing Cloud Meta TikTok Pinterest Google Sheets+10 more

What PMG Is Building

◆Challenges

Optimizing ad spend
Attracting top-tier talent
Strengthening employee engagement
Optimizing campaign performance
New business acquisition
Workflow simplification and efficiency improvement
Fragmented media landscape
Identifying growth opportunities
Retail readiness
Improving catalog health

▲Active Projects

Catalog and pdp optimization across brand portfolio
Media marketing framework
Large-scale campaign orchestration
End-to-end campaign execution
Cutting-edge campaigns for leading brands
Strategic media campaigns
Strategic program development for clients
Leveraging amazon marketing cloud for deeper analyses and incrementality studies
Campaign playbooks development
Media placement optimization across tv, radio, digital platforms

Hiring Activity

Decelerating140 roles · 30 in 30d

Department

Marketing

Engineering

Data

Design

Sales

Creative

Product

Seniority

Senior

Lead

Mid

Director

Junior

Principal

Intern

Manager

Notable leadership hires: Client Strategy Lead, Client Strategy Director, Art Director, Account Director, Brand Media Lead

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About PMG

PMG is a Dallas-based independent agency of 1,001–5,000 employees operating across North America and Europe. The company builds integrated campaigns for major brands, spanning media planning, paid search, creative, influencer marketing, and social media. Alli, developed in-house, functions as the operating backbone—translating strategy into execution workflows and measurement systems. PMG serves brands across verticals, working on high-scale projects including campaign orchestration, media placement optimization across TV, radio, and digital channels, and retail-focused catalog optimization.

HeadquartersDallas, Texas

Company Size1,001–5,000 employees

Founded2010

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What technology does PMG use for data and analytics?

Snowflake for data warehousing, dbt for transformation, SQL and Python for analysis, and Amazon Marketing Cloud for incrementality studies. Measurement layer connects to Salesforce for CRM integration and Google Ads, Meta, TikTok, and Pinterest for media execution.

What AI tools does PMG use?

OpenAI and AWS Bedrock for AI workloads, integrated into the Alli platform. LangChain appears in the stack, suggesting custom LLM application development.