PetSafe Brands Tech Stack

Multi-brand pet products manufacturer with electronic training, containment, and wellness systems

Consumer Services Knoxville, Tennessee 1,001–5,000 employees Founded 1991 Privately Held

PetSafe Brands operates a portfolio of five pet-focused brands (PetSafe, Invisible Fence, SportDOG, Kurgo, Premier Pet) spanning electronic training collars, containment systems, waste management, and pet doors across 52 countries. Active hiring is weighted toward sales (6 roles) and operations (5 roles), with concurrent projects focused on sales playbooks, pricing strategy, and brand activation—indicating a push to scale field execution and margin contribution amid reported challenges with customer growth velocity and supplier quality.

Tech Stack 16 technologies

Core StackSalesforce Klaviyo Python Snowflake dbt Fivetran AWS Windows Microsoft Office Excel PowerPoint Word Outlook SQL Azure Synapse TikTok

What PetSafe Brands Is Building

◆Challenges

Meeting sales and profit targets
Supplier-related quality concerns
Accurate payroll reporting
Scaling new customer growth
Increasing field sales performance
Expanding into high growth territories
Developing new product portfolio
Competitive analysis gaps
Quality issues
Increasing margin contribution

▲Active Projects

Promotional strategy execution
Custom kpi development
Sustaining rating and review project meetings
Scalable sales processes and playbooks
Sales enablement programs
Pricing strategy and compensation plans
Annual brand plans and activation calendars
Petsafe brand strategy for u.s. market
New product road map
Category strategy development

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

Ops

Data

Support

Engineering

Marketing

Product

Seniority

Junior

Mid

Senior

Manager

Notable leadership hires: Head of Sales

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About PetSafe Brands

Founded in 1991 and headquartered in Knoxville, Tennessee, PetSafe Brands manufactures a range of pet products positioned at the intersection of pet safety, training, and wellness. The company operates five owned brands distributed internationally, with a presence across electronic training and containment technology, waste management, and specialty treats. The organization spans 1,001–5,000 employees across Knoxville and remote offices globally. Tech stack includes Salesforce for CRM, Klaviyo for marketing, Snowflake and dbt for analytics, and AWS infrastructure, suggesting a data-informed approach to sales operations and customer segmentation.

HeadquartersKnoxville, Tennessee

Company Size1,001–5,000 employees

Founded1991

Hiring MarketsUnited States, Pakistan

Frequently Asked Questions

What is PetSafe Brands' company size and structure?

PetSafe Brands employs 1,001–5,000 people and operates five owned brands: PetSafe, Invisible Fence, SportDOG, Kurgo, and Premier Pet. Headquarters is in Knoxville, Tennessee, with remote offices in multiple countries.

What tech stack does PetSafe Brands use?

Core tools include Salesforce (CRM), Klaviyo (marketing automation), Snowflake and dbt (analytics), Fivetran (data pipelines), Azure Synapse, and AWS. Standard productivity suite: Microsoft Office, Excel, SQL, Python.