Peek operates a SaaS platform for ticketing, reservations, and guest experience management in the attractions and tours industry. The engineering roadmap is heavily infrastructure-focused—modernizing AWS toward Kubernetes, improving deployment reliability, and scaling the platform—while sales and finance are actively hiring, suggesting simultaneous push into new markets and tighter financial controls. The company is tackling operational complexity that comes with managing booking workflows across distributed merchant networks.
Peek provides a booking and operations platform for museums, aquariums, tours, attractions, and activity operators. The platform handles ticketing, reservations, guest communications, and revenue management for thousands of merchants. Founded in 2011 and based in San Francisco, the company operates across the United States, Mexico, Colombia, and Canada. The product is cloud-native, running on AWS and GCP with Kubernetes-based infrastructure, and integrates with Salesforce for CRM workflows.
Peek's infrastructure runs on AWS (EKS, RDS, Aurora, ElastiCache, Route 53) and GCP, with Kubernetes for orchestration. The stack includes Redis, SQL databases, Salesforce for CRM, and IAM/VPC for security.
Peek is headquartered in San Francisco, California and operates globally across the United States, Canada, Mexico, and Colombia.
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