Peak develops casual puzzle games at significant scale—Toy Blast and Toon Blast have each reached hundreds of millions of players. The tech stack reveals a graphics-heavy pipeline (Unity, C#, Blender, Maya, After Effects) paired with backend infrastructure (AWS, Docker, Go, Redis, Elasticsearch) and marketing automation (Google Ads, Meta Ads). Active hiring skews toward marketing and design roles rather than engineering, while project work centers on video production for ad campaigns and marketing optimization—suggesting a shift toward performance-marketing efficiency as a growth lever.
Peak is a mobile games studio founded in 2010 and based in Istanbul. The company operates two flagship titles—Toy Blast (launched 2015) and Toon Blast (launched 2017)—both casual puzzle games that achieved mainstream adoption across global markets. With more than 400 million players across both titles, Peak's operational focus spans game development, live operations, and player acquisition. The current hiring footprint (26 active roles) concentrates in Istanbul and prioritizes marketing, product, and design talent alongside core engineering, reflecting a mature product phase where marketing efficiency and creative iteration drive growth.
Peak's stack centers on Unity and C# for game engines, Blender and Maya for 3D asset creation, and After Effects/Photoshop for animation and design. Backend runs on AWS with Docker, Go, Redis, and Elasticsearch. Marketing uses Google Ads and Meta Ads.
Active projects focus on marketing infrastructure: video production pipelines for ad campaigns, creative performance analysis, and optimization of marketing strategies for mobile game acquisition. The company is also addressing cloud cost reduction and security monitoring.
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