PARKLU by Launchmetrics Tech Stack

KOL discovery and campaign management platform for China's social influencer market

Advertising Services Shanghai, Shanghai 11–50 employees Founded 2011 Privately Held

PARKLU operates a KOL (Key Opinion Leader) relationship management and analytics platform focused on China's influencer ecosystem across 10 social media platforms. The tech stack reveals a heavy reliance on data pipelines (SQL, Oracle, PL/SQL) and business intelligence tooling (Gainsight, Google Analytics 4, NetSuite), paired with sales infrastructure (Salesforce, Outreach, LinkedIn Sales Navigator) — a pattern typical of B2B SaaS platforms selling into brand and agency verticals.

Tech Stack 29 technologies

Core StackWordPress NetSuite Figma Gainsight Oracle Database PL/SQL JavaScript Salesforce ZoomInfo Google Workspace Google Analytics 4 Excel Google Sheets FullStory PowerPoint SQL Microsoft Office .NET Framework ASP.NET MVC NET Core HTML5 CSS Photoshop Outreach LinkedIn Sales Navigator Highspot

What PARKLU by Launchmetrics Is Building

◆Challenges

Maintaining good timings of the recording
Unifying experience across metrics products
Balancing flexibility clarity usability
Improving data accuracy
Improving delivery timings
Improving inter-team collaboration
Migrating legacy modules to modern architectures
Client adoption
Client satisfaction
Acquiring new customers

▲Active Projects

Customer marketing programs
Ad-hoc reporting
Market overview analyses
Coverage monitoring analysis
Web article enrichment for database updates
Customer enablement training
Data extraction
Data analysis
Data management
Data quality control and enrichment platform

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Data

Marketing

Accounts

Design

Engineering

Finance

Ops

Product

Seniority

Junior

Intern

Mid

Senior

Manager

Company intelligence

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About PARKLU by Launchmetrics

PARKLU, part of Launchmetrics, manages influencer relationships and campaign analytics for brands entering China's social ecosystem. The platform indexes over 250,000 influencers across platforms including WeChat, Weibo, Douyin, and others, with an aggregate reach exceeding 900 million Chinese consumers. Core services include influencer discovery and recommendations, real-time KOL pricing, campaign workflow automation, and custom analytics reporting. The company operates from Shanghai with a small, data-centric team (11–50 people) and serves global fashion, luxury, and beauty brands and agencies seeking to collaborate with Chinese social influencers on performance-driven campaigns.

HeadquartersShanghai, Shanghai

Company Size11–50 employees

Founded2011

Hiring MarketsChina, United Kingdom, Italy, Romania

Frequently Asked Questions

What tech stack does PARKLU use?

PARKLU uses Google Workspace, Salesforce, and NetSuite for business operations; SQL, Oracle Database, and PL/SQL for data engineering; ASP.NET MVC, .NET Core, and JavaScript for application development; and Gainsight, FullStory, and Google Analytics 4 for analytics and customer insights.

Where is PARKLU headquartered and hiring?

PARKLU is headquartered in Shanghai, China. The company is actively hiring in China, United Kingdom, Italy, and Romania.