Company profile

Paddle Tech Stack

Merchant of Record platform handling payments, tax and billing for software sellers

Software Development London, England 201–500 employees Privately Held

Paddle acts as Merchant of Record for digital product companies, absorbing payments, tax, compliance and billing. Its stack runs Go and Laravel on AWS (ECS Fargate, SQS, EventBridge) with a Snowflake, dbt and Fivetran data layer. Hiring is accelerating and skews heavily toward sales, marketing and senior-to-director roles, while job posts point to pushing Snowflake data into operational GTM tools and fixing attribution and data-quality gaps.

Tech Stack 62 technologies

Core StackStripe Go AWS Snowflake dbt Tableau Looker Power BI Fivetran Salesforce HubSpot Marketo Google Analytics Laravel PostgreSQL Docker Redis Terraform Braintree PayPal Chargebee Zuora Recurly Snowsight Stitch Aurora MySQL AWS ECS Fargate AWS SQS AWS EventBridge Honeycomb+32 more

What Paddle Is BuildingChallenges and projects from their job posts

◆Challenges

Fragmented, complex payment stacks
Data quality and attribution gaps across GTM systems
Patchwork pricing models slowing launches
Invoicing and revenue operations creating risk
Optimizing unit economics and capital efficiency

▲Active Projects

Activating Snowflake data in operational marketing tools
Agentic outbound workflow
Account segmentation system
Scaling the self-serve strategy
Self-serve datasets and reporting layers in Omni
Deepening partner integrations

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Sales

Marketing

Data

Engineering

Finance

Design

Product

Support

Seniority

Senior

Director

Lead

Junior

Manager

Mid

Staff

Notable leadership hires: FP&A Director

Companies like Paddle

200+ Software Development companies running Stripe and Go

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About Paddle

Paddle is a London-headquartered, privately held company with 201–500 employees. It operates as a Merchant of Record for companies selling software and other digital products, taking legal responsibility for transactions across payments, sales tax, fraud prevention, subscription billing and buyer support. It also helps customers tune pricing, checkout, renewals and retention. Paddle hires across the United Kingdom, Ireland, Portugal, the Netherlands, the United States, Canada, Singapore and the Philippines.

HeadquartersLondon, England

Company Size201–500 employees

Hiring MarketsPortugal, United States, Canada, United Kingdom, Ireland, Netherlands, Philippines, Singapore

Frequently Asked Questions

What tech stack does Paddle use?

Paddle runs Go and Laravel on AWS (ECS Fargate, SQS, EventBridge, Aurora MySQL), with PostgreSQL, Redis, Docker and Terraform. Data runs on Snowflake, dbt and Fivetran, and GTM tools include Salesforce, HubSpot and Marketo.

Is Paddle hiring in sales and marketing?

Yes. Hiring is accelerating and is led by sales and marketing, mostly at senior, lead and director levels. Data, engineering and finance roles are also open, including an FP&A Director.

What countries does Paddle hire in?

Paddle hires in the United Kingdom, Ireland, Portugal, the Netherlands, the United States, Canada, Singapore and the Philippines. Its headquarters is in London, England.

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How this profile is built

Paddle's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.