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Company profile

Outside Tech Stack

Outdoor media, subscription and fitness-app network built around Outside+

Technology, Information and Media Boulder, Colorado 201–500 employees Founded 2019 Privately Held
outsideonline.com LinkedIn

Outside runs a multi-brand outdoor media and app business from Boulder, pairing a content stack (WordPress, Webflow, Adobe Creative Cloud) with a mobile and data stack (Python, Java, Scala, Kafka, Kubernetes on AWS). Marketing leads its hiring mix, and job posts center on attribution, paid scaling and subscription unit economics. That points to a growth team optimizing Outside+ economics and pushing single-app users into the bundle.

Tech Stack 63 technologies

Core StackSalesforce Gong AppsFlyer Amplitude Tableau Power Query Power BI Python Java Scala AWS Kubernetes MySQL Django Kafka WordPress Adobe Creative Cloud Playwright Cypress Jenkins CircleCI JavaScript VBA Pitchbook Capital IQ Webflow Comscore Appium Xcode Espresso+32 more
AdoptingCursor

What Outside Is BuildingChallenges and projects from their job posts

◆Challenges

  • Achieving subscription unit economics
  • Converting single-product users into multi-product adopters
  • Strengthening the marketing attribution foundation
  • Scaling paid acquisition investment
  • High availability and incident monitoring

▲Active Projects

  • End-to-end design of MapMy mobile and web experiences
  • MapMyRun test automation strategy
  • M&A due diligence and financial modeling
  • Geo-experiments and channel scorecards
  • Building a quarterly forecast model
  • Annual Warren Miller film tour

Hiring Activity

Steady20 roles · 5 in 30d

Department

Marketing
5
Design
3
Engineering
3
Sales
3
Ops
2
Finance
1
Product
1
Research
1

Seniority

Mid
7
Senior
7
Manager
3
Director
1
VP
1

Notable leadership hires: Sales Director, Editorial Creative Director

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About Outside

Outside is a privately held company headquartered in Boulder, Colorado, founded in 2019. It operates a network of outdoor-focused media, service and utility brands, including fitness tracking and mapping apps such as MapMyFitness, Gaia GPS and Trailforks, alongside editorial titles. Its Outside+ subscription bundles storytelling, video, gear reviews, mapping apps, courses and event discounts for outdoor enthusiasts at every experience level. The company has 201–500 employees and hires in the United States across marketing, design, engineering, sales and operations.

HeadquartersBoulder, Colorado
Company Size201–500 employees
Founded2019
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Outside use?

Outside uses Python, Java, Scala, Django, Kafka, MySQL, Kubernetes and AWS, with WordPress and Webflow for content, Amplitude and AppsFlyer for analytics, and Salesforce and Gong for sales. It is adopting Cursor.

What is Outside working on?

Current work includes MapMyRun test automation, end-to-end design of MapMy mobile and web experiences, geo-experiments, channel scorecards, multi-product conversion initiatives and M&A due diligence modeling.

Where is Outside headquartered?

Outside is headquartered in Boulder, Colorado, United States, and currently hires only in the US.

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How this profile is built

Outside's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.