O
Outside Tech Stack
Multi-brand outdoor media network with 300M+ annual users
Outside operates a portfolio of 25 outdoor-focused media, app, and service brands (Outside, MapMyFitness, Pinkbike, Gaia GPS, Trailforks, Yoga Journal, and others) reaching 300M+ unique users yearly. The tech stack and active projects reveal a company pivoting toward subscription and direct advertising models: heavy investment in first-party data strategy, DMP/CDP implementation, and subscriber lifecycle optimization alongside ASO and programmatic yield work. Pain points cluster around churn reduction, CLTV improvement, and data hygiene—typical signals of a media company balancing audience scale with retention economics.
Tech Stack 31 technologies
Core StackSalesforce Gong Python JavaScript Java Selenium Cypress Postman Jira React Next.js Tailwind CSS TypeScript Figma WordPress Asana Slack Django Google Workspace Google Ad Manager Appium TestRail iOS Android Apple App Store Google Play Django REST Framework Salesforce Marketing Cloud
What Outside Is Building
◆Challenges
- Advertising operations optimization
- Data hygiene improvement
- Privacy compliance
- Reducing churn
- Increasing subscription revenue
- Improving cltv
- Ad inventory yield optimization
- Ad delivery friction reduction
- Complex datasets integration
- Real-time data personalization
▲Active Projects
- First-party data strategy
- Dmp and cdp implementation
- Programmatic buying strategy
- Retention and engagement function for mapping and fitness apps
- Audit and optimize subscriber lifecycle touchpoints
- Develop churn prevention tactics
- Yield optimization across direct and programmatic channels
- Deployment of new ad tech integrations
- Ad product innovation and emerging capabilities
- Aso and ppo optimization across eight apps
Hiring Activity
Steady15 roles · 5 in 30d
Department
Seniority
Notable leadership hires: ASO Lead, Creative Director
Company intelligence
