Outside Tech Stack
Multi-brand outdoor media and fitness platform reaching 300M+ annual users
Outside operates a sprawling network of 25 outdoor and fitness media brands (Outside, MapMyFitness, Pinkbike, Gaia GPS, Trailforks, Yoga Journal, and others) built on a polyglot stack spanning Python/Django, PHP/WordPress, React, and GraphQL. The hiring acceleration is concentrated in marketing (6 roles) and design (2 roles), with security and product roles open—a pattern consistent with their stated pain points around SOC 2 compliance, security program maturity, and scaling infrastructure to handle millions of concurrent users. The tech mix (WordPress + modern frontend frameworks) and active projects (subscription platform, video production, design system ownership) reveal a company balancing content delivery and platform unification across legacy and greenfield systems.
Tech Stack 43 technologies
What Outside Is Building
◆Challenges
- Scaling security program maturity
- Adopting security policies across departments
- Compliance with soc 2
- Scaling to millions of users
- Error budgets
- Unifying content platforms
- Reliability issues
- Scaling delivery without sacrificing quality
- Increasing campaign complexity
- Increasing audience growth
▲Active Projects
- Subscription and identity management platform
- Trip packages
- Video production
- Modern web applications using php and react within wordpress ecosystem
- Critical features for media platform
- Optimizing build pipelines
- End-to-end design of mapmy mobile and web experiences
- Ai-accelerated design practice development
- Design system and component library ownership
- Key account campaign execution
