oOh! Tech Stack

Out-of-home advertising network across Australia and New Zealand

Advertising Services North Sydney, NSW 501–1,000 employees Founded 1989 Public Company

oOh!media operates Australia and New Zealand's largest out-of-home advertising network, managing over 35,000 digital and traditional assets. The tech stack reveals a dual-track operation: Python + Julia + optimization solvers (Gurobi, CPLEX) on the analytical side, paired with event-driven serverless infrastructure (AWS Lambda, EventBridge, Go) for real-time asset management. Active adoption of Databricks and Apache Spark signals a shift toward data-intensive campaign optimization, while the hiring mix skews sales-heavy (10 roles) with accelerating velocity, suggesting aggressive expansion in revenue operations rather than product innovation.

Tech Stack 43 technologies

Core StackPython AWS Linux Apache Airflow Go AWS Lambda Svelte Node.js NetSuite Adobe Illustrator After Effects Adobe Premiere Pro GitHub Copilot Power Platform Julia SQL Gurobi CPLEX Azure GCP Git AWS CDK EventBridge AWS SNS AWS SQS Microsoft Office Concur Photoshop Cinema 4D ChatGPT AWS SNS+9 more

AdoptingDatabricks Apache Spark GitHub Actions

What oOh! Is Building

◆Challenges

Hris payroll transformation
Improving ap process efficiency
Complex defect cycles
Reporting accuracy
Exceed revenue targets
Business-led tactical ai transformation
Scaling ai solutions
Increasing revenue from existing clients
Adoption of new workday platform
Continued growth

▲Active Projects

Backend services using go
Infrastructure deployment with aws cdk
Hris payroll transformation
Event-driven serverless applications
Install billboard advertising
Electrical audits of ooh!media assets
Customer account planning
Sales process leadership
Event-driven serverless application development
Bus shelter maintenance

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Sales

Ops

Engineering

Data

Design

Finance

Legal

Seniority

Mid

Junior

Senior

Lead

Manager

Notable leadership hires: Art Director

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About oOh!

oOh!media is a public company (ASX-listed) that sells out-of-home advertising inventory across transit hubs, shopping centers, airports, and universities in Australia and New Zealand. The network reaches over 98% of metro Australians and 72% of metro New Zealanders weekly. Operationally, the company employs over 900 people across sales, operations, engineering, and data functions. Current priorities include HRIS and payroll modernization (Workday adoption), improving accounts-payable efficiency, and scaling AI-driven revenue optimization across an existing client base. The business is mature—founded in 1989 with reported 2023 revenues of AUD 634m—and is now focused on margin improvement and AI-assisted campaign targeting rather than footprint expansion.

HeadquartersNorth Sydney, NSW

Company Size501–1,000 employees

Founded1989

Hiring MarketsAustralia

Frequently Asked Questions

What technology does oOh!media use to manage its advertising network?

oOh!media runs Python and Go on AWS infrastructure (Lambda, EventBridge, SNS, SQS) with optimization solvers (Gurobi, CPLEX) for campaign planning. It is adopting Databricks and Apache Spark for larger-scale data processing, supported by Apache Airflow for workflow orchestration.

How many advertising assets does oOh!media operate?

oOh!media manages over 35,000 digital and classic advertising assets across its network in Australia and New Zealand.