Omnicom Media Group (MENA) Tech Stack

Media agency network operating a unified marketing platform across MENA

Advertising Services Dubai 501–1,000 employees Privately Held

Omnicom Media Group (MENA) operates as a regional hub for a global media network, managing performance marketing and media buying across social, search, and programmatic channels. The tech stack reflects a data-driven agency model: Meta, Google, TikTok, and The Trade Desk for media execution, paired with Snowflake, dbt, Hightouch, and Dataiku for audience segmentation and analytics. Active hiring skews heavily toward marketing roles (17 of 22 open positions) at senior and director levels, aligned with project focus on social product rollout, attribution modeling, and performance optimization—suggesting capacity-building for scaled campaign management rather than platform engineering.

Tech Stack 26 technologies

Core StackGoogle Ads AWS The Trade Desk Google Analytics Snowflake Informatica dbt Microsoft Office Meta Business Manager TikTok LinkedIn Snapchat Ads Manager Google Meta DV360 Snapchat X Excel PowerPoint SA360 Meta Ads Manager Word Outlook Hightouch Dataiku Snowpipe

What Omnicom Media Group (MENA) Is Building

◆Challenges

Gaps in product adoption
Low utilization of priority products
Attracting top talent
Retaining high-quality employees
Improving roi on digital campaigns
Scaling performance marketing
Ensuring profitability across accounts
Improving digital processes
Operational improvement
Optimizing paid media campaigns

▲Active Projects

Development of omg mena's social product
Rollout of new social practices and offerings
Development of social ad quality measurement approach
Performance marketing strategy across digital channels
Measurement framework and attribution model development
Technology adoption for agency capabilities
Digital strategy evolution
Performance media strategy development
Campaign planning and optimization
New business pitches

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Data

Finance

Ops

Sales

Seniority

Senior

Director

Manager

Junior

Notable leadership hires: Account Lead, Director Performance, Business Unit Director

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About Omnicom Media Group (MENA)

Omnicom Media Group (MENA) is a regional advertising and media planning network headquartered in Dubai, operating across Lebanon, Egypt, Jordan, Saudi Arabia, and the UAE. The organization comprises three global agency brands (Hearts & Science, OMD, PHD) and uses Omni, a proprietary marketing operating system, to centralize media planning, buying, and analytics. The company serves mid-market to enterprise clients requiring multi-channel campaign management, performance measurement, and media optimization. Current operational focus centers on expanding social media capabilities, building attribution and measurement frameworks, and improving campaign ROI across digital channels.

HeadquartersDubai

Company Size501–1,000 employees

Hiring MarketsLebanon, Egypt, Jordan, Saudi Arabia, United Arab Emirates

Frequently Asked Questions

What tech does Omnicom Media Group (MENA) use for media buying?

The organization uses Meta Business Manager, Google Ads, DV360, The Trade Desk, TikTok, Snapchat Ads Manager, and LinkedIn for media execution, with Snowflake, dbt, and Hightouch for data aggregation and audience activation.

What is Omnicom Media Group (MENA) working on?

Current priorities include rolling out a social product, developing social ad quality measurement, building attribution and measurement frameworks, and optimizing performance marketing strategy across digital channels.